The United States Treasury Department issued its first war savings stamps in late 1917 in order to help pay for the costs incurred through involvement in World War I. The estimated cost of World War I for the United States was approximately $32 billion, and by the end of the war, the
United States government had issued a total of $26.4 billion in debt. Although national campaigns had aimed to sell $2 billion in war savings stamps, they ultimately accounted for about $0.93 billion, or 3.5 percent, of the total debt issued. Despite the low proportion of total debt purchased as war savings stamps, they represented real additional savings whereas other issues were at least partly monetized already. war savings stamps, 1918.
Thrift stamps Along with the War Savings Certificate stamps, the Treasury also issued a set of 25-cent Thrift stamps, which bore no interest. The purpose of the Thrift stamps was to allow individuals without the means to purchase a War Savings Certificate stamp outright to gradually accumulate enough Thrift stamps to exchange for one later. The Treasury supplied Thrift cards, to which a total of sixteen Thrift stamps could be affixed. A full Thrift card was worth four dollars and could be combined with the appropriate number of cents to purchase a War Savings Certificate stamp.
Promotional efforts Promotion of war savings stamps pervaded American culture during World War I. The Treasury Department established the War Savings Organization in order to coordinate marketing efforts throughout the nation. Governors, mayors, and other political leaders led by example by purchasing war savings stamps and encouraged their constituents to do the same. The
Four Minute Men organization, authorized by President Wilson, also developed a series of speech outlines related to war savings stamps for its volunteers to deliver. Support for war savings stamps also came from a variety of non-government sources. Advertisements were often donated by local newspapers in order to inform people of how war savings stamps worked and to encourage their purchase. War savings societies formed within communities across the country to promote the value of thrift and to collect funds for war savings stamps. Children were also recruited to the war saving efforts primarily through their schools. Children received school kits, which included penny and nickel savings booklets so that children could save up for a 25-cent Thrift stamp a few cents at a time. ==World War II era==