Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media. From 2012 to 2015, Tilting Point focused on pay-to-play games. In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher. Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns. This launched a continued effort by the company to assist developers with user acquisition costs. In 2018, Tilting Point expanded its user acquisition fund to $132 million. 2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization". DORA is an in-house developed artificial intelligence (
AI) that makes predictions about customer lifetime value (
LTV). The system uses key performance indicators (
KPIs) data to make user acquisition campaign spend amount recommendations. One of the two original founders, Dan Sherman, left the company in January 2018 and Samir Agili replaced him as president, Chief Operating Officer, and board member. Tilting Point also developed "C.A.T." or "Creative Automation Technology" 100% in-house in 2018. This system automatically generates static and video advertisements using content supplied to it. This allows user acquisition and marketing managers to run more campaigns across a variety of platforms. In September 2019, Tilting Point acquired Gondola, a service that leverages machine learning to assist mobile game developers with optimizing in-game economies and rewarded video ads. The company has since been folded into Tilting Point as a whole. In March 2020, Tilting Point acquired
Star Trek Timelines from
Disruptor Beam. At the same time, they created Wicked Realm Games with 19 former Disruptor Beam staff members (including former CTO David Cham as the new studio head). July 2020 marked the purchase of
FTX Games and Plamee, including three of their games:
Narcos: Cartel Wars,
The Walking Dead: Casino Slots, and
Criminal Minds: The Mobile Game. In February 2022, Tilting Point announced it had acquired Korean game developer, AN Games. == Funding ==