Reid started his career working for advertising agencies before specialising in innovation around 2006. He was working as a business consultant for an innovation company when he began writing comedy with colleague Paul Coleman. After writing a script for a sitcom called
Car Share, they sent it to
Peter Kay, who Coleman had previously worked with, for feedback; Kay in turn pitched the sitcom to the BBC. The series premiered on
BBC iPlayer in 2015 with Kay in the lead role, becoming the first programme to be released on iPlayer before being broadcast on BBC One. The series drew a peak audience of 9.4 million viewers for the first episode of its second series. The
Car Share writing team were also nominated for 'Best Writer - Comedy' at the
2016 British Academy Television Craft Awards and the 2016
Royal Television Society Awards. In 2017 he was credited as a writer on
The Nightly Show. Reid co-wrote
Meet the Richardsons, which follows the fictionalised life of comedians Jon Richardson and Lucy Beaumont, initially running on UKTV and renewed for a second series in 2020; the series was later shown on
BBC Two. Reid also starred as himself in the show as part of a meta plot point where he was co-writing a fictional show with Beaumont. He has also served as an innovation consultant for brands including
Carling and
Durex In 2024, Reid launched the podcast Fist of Firsts, where he interviews comedians about their backstories and creative process. ==References==