Ward's management career started with an 8-day stay as
Exeter City manager. After being appointed manager on 4 March 1953, and despite travelling to their
Third Division South match against
Ipswich Town,
Barnsley, who had never released Ward, recalled him on 12 March and appointed him manager two weeks later. Though he arrived too late to save Barnsley from relegation, he achieved promotion straight away as
Third Division North Champions in 1955. Though Barnsley were relegated again four years later, he was still comfortably established at
Oakwell until joining
Grimsby in January 1960. Another promotion followed as Grimsby finished runners up in the
1961–62 Third Division, finishing just three points behind winners
Portsmouth. His success at Grimsby saw him coveted by
Derby County, who appointed him manager ahead of the
1962–63 season. At the time Derby were established as a
Second division side and, after four years of finishing progressively higher in the league (18th, 13th, 9th, 8th), the club dipped to 17th in the
1966/67 season and the club decided not to renew his contract, replacing him with
Brian Clough. Ward's five years at Derby were blighted by a lack of cash and a parochial attitude in the boardroom, but he is often credited with laying the foundations for the success of his successor, such as signing
Colin Boulton,
Peter Daniel,
Kevin Hector,
Alan Durban and
Ron Webster, all of whom were part of Clough's 1972 Football League winning side. Ward claimed that the successful signing of Eddie Thomas for just £3,500, counted against him, saying "(Thomas) proved a marvellous bargain and after that I was expected to sign other players as cheaply." After Derby, Ward spent 15 months as manager of
Carlisle United before leaving football management completely. ==Post Management==