Times New Viking was noted for its
lo-fi aesthetic, recorded to cassette, which (along with its Ohio home) drew comparisons to
Guided by Voices' early material. The band was considered part of the "shitgaze" genre, alongside contemporaries such as
Psychedelic Horseshit,
Sic Alps and
Eat Skull. Notable features of the band's songs include shouted vocals, distorted drums and loud, trebly guitars in addition to tape hiss and brevity. The tracks on
Rip It Off were mastered to a RMS -db value of 0 (or near to) making them comparatively as loud as possible. The group's lyrics are generally sloganistic and feature pop culture references. With 2009's
Born Again Revisited, the band recorded the album to VHS and said that the recording fidelity had increased by 25%. In 2010, the group released a 7" single available on their tours opening for
Guided by Voices. The single, featuring "No Room to Live", displayed cleaner production, a result of the band utilizing proper recording studios for the first time – namely Musicol Recording studio and Columbus Discount Recordings. Merge Records stated before the release of
Dancer Equired! that it would also feature this production style. ==Discography==