Cadbury fairtrade campaign & Zingolo Cadbury launched a campaign using
Ghanaian traditional culture to raise additional funds for
cocoa growing communities. The campaign was a promotion for Tinny's track
Zingolo, as well as the Ghana-based dance troupe High Spirits. The
Zingolo single is available on iTunes, with proceeds going to CARE, which funds education in
Ghana's cocoa growing communities. The move follows the recent certification of
Cadbury Dairy Milk across the UK and Ireland and builds on the work of the
Cadbury Cocoa Partnership, a 10-year initiative launched in 2008. The
Zingolo campaign was developed at
Fallon,
London, by executive creative director Richard Flintham, creative directors Chris Bovill,
John Allison, creatives Filip Tyden, Dan Watts, Chris Bovill,
John Allison, account director Nathalie Clarke, agency strategist
Tom Goodwin, executive producer
Nicky Barnes and agency producer Gemma Knight. The song, "Zingolo", was released on the newly established
record label Glass and a Half Full Records, established by
Cadbury's Dairy Milk following their move to
fairtrade chocolate. The song, and the record label, were also set up to celebrate "all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans"
Mytinny – Contribution campaign On 2 January 2007 he organized and performed two songs at his grand New Year's party for 300
HIV/AIDS orphaned children at Manya-krobo in the eastern region of Ghana to mark the beginning of his “Mytinny – Contribution Campaign” which he says would be his Annual Social Responsibility Project. In January 2012 Tinny, as a former student of Okuapeman, visited the school to celebrate his birthday with the blind students with the aim of putting smiles on their faces. The items donated included food and drinks, talking calculators, and 51 packets of Braille sheets. The birthday party was organized by Hear Our Say Ghana, an Accra-based
Non-Governmental Organization with support from Akua Pokua and Arisa, volunteers from Belgium and Japan respectively. Richard Berko, Tinny's manager told BEATWAVES that students always looked up to them as their source of encouragement. 'I think most of us are in a position to help them and that is exactly what Tinny has done'. Speaking to the children, Tinny encouraged them to learn extra hard to become influential people in society, despite the poor conditions they found themselves in now. According to Tinny, he was concerned about the children's well-being, hence his visit.
Glo Ghana ambassador In 2009, Tinny was listed as one of
Glo Ghana's
ambassadora. ==BET Cypher==