MarketTLC (TV network)
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TLC (TV network)

TLC is an American premium multinational cable and satellite television network owned by the Networks division of Warner Bros. Discovery. First established in 1980 as The Learning Channel, it initially focused on educational and instructional programming. By the late 1990s, after an acquisition by Discovery, Inc. earlier in the decade, the network began to pivot towards reality television programming—predominantly focusing on programming involving lifestyles and personal stories—to the point that the previous name with "The Learning Channel" spelled out was phased out in favor of its initialism.

History
1972–1980: Early history as the Appalachian Educational Satellite Project TLC's history traces to the 1972 formation of the Appalachian Educational Satellite Project (AESP), a distance education project formed by the Appalachian Regional Commission (ARC), in participation with the Education Satellite Communication Demonstration (ESCD), a partnership with the Department of Health, Education, and Welfare and NASA intended to transmit instructional, career and health programming via satellite to provide televised educational material to public schools and universities in the Appalachian region. ARC submitted a proposal to participate in the ESCD and use the ATS-6 communications satellite (launched into orbit in 1974) to disseminate "career education" programming to teachers at no cost; the consortium set up 15 earth station receiver sites across eight states in conjunction with local education service agencies. The ATS-6 temporarily ceased service to the Appalachian region after being re-orbited to India in September 1975; by the time the satellite reoriented to the United States the following year, the number of earth receivers used to transmit AESP content increased to 45 sites in Pennsylvania, Kentucky, Maryland, Virginia, West Virginia, Tennessee, Alabama, Georgia, North Carolina and South Carolina (some of which also acted as relays to local television stations in the region). All programming offered through the project was accepted for academic credit at 12 universities in the region. unlike the closed-circuit AESP, the network distributed its programming available directly to cable systems for home viewing. Its programming also expanded to include "informational" content. (NASA immediately launched NASA TV as the ACSN's internal replacement.) By 1982, ACSN claimed that it "achieved the fastest rate of growth of all basic cable programming services", with availability on around 70 cable affiliates reaching 1.5 million subscribers; by this point, 70 universities granted academic credit for telecourses carried on the network. Under Discovery, The Learning Channel continued to focus primarily on instructional and educational programming for much of the 1990s; however, in what preceded its later expansion of such content, it also began to include shows less focused on education and geared more toward attracting popular consumption and mass marketing. In 1992, the network's name was shortened to "TLC", although the full name remained in use on alternating basis. TLC continued to offer educational programs such as Paleoworld (a show about prehistoric creatures), though more and more of its programming began to be devoted to niche audiences for shows regarding subjects like home improvement (Hometime and Home Savvy were two of the first), arts and crafts, crime programs such as The New Detectives, medical programming (particularly reality-based shows following real patients through the process of operations), and other shows that appealed to daytime audiences, particularly housewives. This was to be indicative of a major change in programming content and target audience over the next few years. 1998–2008: "Life Unscripted", new direction TLC began to explore new avenues starting in the late 1990s, deemphasizing educational material in favor of entertainment. In 2007, TLC premiered Say Yes to the Dress, a reality series following clients of Kleinfeld Bridal in Manhattan. 2008–present: Further focus on personal stories In early March 2008, TLC launched a new imaging campaign, "Life Surprises". This new slogan came as TLC began to shift even more to personal stories, and away from the once-dominating home improvement shows. Programs focused on family life became the core of the channel. Jon & Kate Plus 8, which by 2008 was the highest-rated program on TLC, and Little People, Big World were joined by 17 Kids and Counting—a show which followed the lives of the Duggar family (and was in turn retitled 18 Kids and Counting, and then 19 Kids and Counting, as the family expanded), and Table for 12 in 2008 and 2009 respectively. The series Toddlers & Tiaras also debuted in 2008, and proved popular enough to spawn a spin-off in 2012, Here Comes Honey Boo Boo, focusing on the family life of recurring contestant Alana "Honey Boo Boo" Thompson. Also premiering on TLC in 2009 was Cake Boss, which focuses on the head baker at Carlo's Bakery and his staff, who mostly consist of his family. In July 2014, TLC introduced a new slogan and promotional campaign, "Everyone Needs a Little TLC", which continued to build upon the network's current focus on personal stories and family life. In 2014, Here Comes Honey Boo Boo was canceled after it was reported that Alana's mother had been dating a registered sex offender. after the Duggars' eldest son, Josh Duggar, admitted to acts of molestation he had committed against minors while he was a teenager. It was subsequently succeeded by a spin-off series, Counting On, which followed the adult lives of Duggar family members; the series was canceled in June 2021 after Josh Duggar was arrested on child pornography charges (for which he was later convicted). In 2017, home design programming began to return to the network with the premiere of Nate & Jeremiah By Design; the series was renewed for a second season. In April 2018, TLC premiered a revival of Trading Spaces (which accompanied the season 2 premiere of Nate & Jeremiah By Design); the season premiere and an accompanying reunion special were seen by 2.8 million viewers, marking the network's highest-rated Saturday primetime program since 2010. In March 2018, Discovery Communications acquired Scripps Networks Interactive, and was renamed Discovery, Inc. TLC president Nancy Daniels left the network to become the chief brand officer of Discovery's factual networks, to replace the outgoing Rich Ross. She was replaced by Scripps Networks' chief programmer Kathleen Finch as chief brand officer of Discovery's lifestyle networks, overseeing TLC and the six networks formerly owned by SNI (such as HGTV and Food Network), among others. In 2019, HGTV and TLC premiered a co-commissioned revival of another former TLC series, While You Were Out; new episodes premiered on both networks simultaneously, with HGTV airing an alternate cut of the episode focusing more on the renovation process. ==Programming==
High-definition feed
A high definition simulcast of TLC was launched on September 1, 2007. It is currently available on many subscription-television systems in the United States and Canada. ==International==
International
Middle East and North Africa OSN—a paid platform in the Middle East and North Africa—launched TLC HD and broadcast it with the Discovery Network, using the same form as the American TLC channel and adding new exclusive Arabic-English programs from its production as "Nidaa". It is broadcast in Israel, by satellite provider yes. The Americas Canada TLC's American feed is available in Canada on most cable and satellite providers, as it is authorized for carriage as a foreign cable television service by the Canadian Radio-television and Telecommunications Commission; save for a few differences it features the same programming schedule as that seen in the United States. Latin America The Latin American TLC HD, was launched on December 1, 2009, exclusively in high-definition, in the same style as the American channel (most of TLC's programming is available in standard-definition on Discovery Home & Health). On November 1, 2011, the Latin American version of Discovery Travel & Living was relaunched as TLC: Travel & Living Channel, which now also has a dedicated feed for Brazil. Europe United Kingdom and Ireland An English-language version of the channel was originally launched in 1994 across Europe and was subsequently renamed Discovery Home and Leisure and later Discovery Real Time as part of Discovery's slate of themed channels. TLC relaunched in the UK and Ireland on April 30, 2013 and became free-to-view on January 12, 2026. Since that time, TLC UK has broadcast American comedy sitcoms (such as The Big Bang Theory, Young Sheldon, and Georgie & Mandy’s First Marriage) and original commissions (such as the reboot of Mock the Week) Romania TLC Romania was launched on January 20, 2011, replacing the European version of Discovery Travel & Living in this country. On August 2, 2022, it launched its local Romanian feed and audio track replacing the international feed. Bulgaria In early 2013 the channel launched in Bulgaria. Finland In November 2016, TLC began to appear free, before that TLC was a payment channel in Finland. France TLC's French channel launched on 26 February 2024 as a replacement for Discovery Science. Portugal In November 2011, TLC Portugal debuted on ZON TV (now NOS TV) distributor and satellite services and after on MEO TV. Greece On October 3, 2011, TLC Greece debuted on the Conn-x TV IPTV and OTE TV satellite services. Germany TLC Germany launched on April 10, 2014, on cable, IPTV and satellite services in both HD and SD. Hungary The Channel's Hungarian version was launched on April 30, 2012, as TLC Hungary, replacing the European version of Discovery Travel & Living in on Central Europe's best country (The SD version available in Sat TV, Cable and IPTV, and almost HD version available in Hungarian BIX (IPTV) services). Norway A Norwegian version of the channel was launched on March 4, 2010, as TLC Norway, replacing the European version of Discovery Travel & Living in Norway. Poland On October 1, 2010, the Polish version of Discovery Travel & Living was relaunched as TLC Poland, replacing the European version of Discovery Travel & Living in Poland. The Balkans TLC Balkans was also launched on October 1, 2010, replacing the European version of the "Travel & Living Channel" in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia. TLC Balkans' playout is from Belgrade, Serbia. Netherlands/Flanders (Belgium) On July 4, 2011, a Dutch version was launched, time sharing with Animal Planet's standard definition feed. Animal Planet remained a 24-hour service for high-definition viewers. TLC became a 24-hour channel on January 8, 2013. It is also available in HD. Switzerland On June 3, 2014, the Swiss cable provider UPC Cablecom launched TLC in Switzerland. Turkey On November 6, 2015, TLC Turkey began broadcasting replacing CNBC-e channel. Asia On September 1, 2010, the Asia Pacific versions of Discovery Travel & Living were relaunched as TLC, with the abbreviation standing for "Travel and Living Channel". India An Indian version was launched in 2006 under the jurisdiction of Discovery Channel. It was relaunched as TLC on September 1, 2010. South Korea A South Korean version was launched on December 4, 2013, under the Discovery Communications and CMB (Central Media Broadcasting Korea). The channel was replaced by EXF (Extreme Fun TV) on May 1, 2016. Oceania A New Zealand version was launched in the 2015 On Sky Television in New Zealand. Sub-Saharan Africa and South Africa The network airs throughout the region on DStv, and launched on September 1, 2011. ==References==
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