One subsidiary of the label was the Toast Record label. This short-lived label which released soul records was established in early 1968. In December, 1969 the address for the label was 58/59 Gt. Marlborough Street, London W. 1. with
Vicky Wickham listed as the contact. Artists to have their recordings released on the label included Steve & Stevie of the group
Tin Tin,
Doris Troy with "I'll Do Anything", and
Joe E. Young & The Toniks with "
Good Day Sunshine".
Joy Marshall who had a Top 40 hit in 1966 in the UK with "
The More I See You", recorded the single, "And I'll Find You" bw "I'm So Glad You're Back: which was released on Toast TT 512. Marshall, who was married to
Peter King accidentally overdosed on sleeping tablets and alcohol in December 1968. Peter Jones, possibly unaware of Marshall's death in 1968, reviewed the Toast single in the 4 January, 1969 issue of
Record Mirror. It got a four-star rating. He enjoyed listening to it and said it was a very good performance as expected, but the song might not be quite direct enough to click. The group 67 Park Lane along with The Coins were acts that
Vicki Wickham produced. 67 Park Lane recorded the single, " I'm So Happy Just to Be with You" bw "I Got Love". It was reviewed by Peter Jones in the 22 March, 1969 issue of
Record Mirror. Jones said the song worked well enough, but it didn't have many direct chances. They were at booked to appear at the Golden Star Club on Westbourne Road on 27 September 1969 and at the Pheasantry in Chelsea on 1st June 1970. 67 Park Lane was allegedly the group that had the last release on the label. According to Philip Palmer in the "From The Music Capitals of the World" section in the 29 March 1969 issue of
Billboard, Major Minor were dropping the Toast label. The sole producer for the label, Vicki Wickham was also leaving the company and would produce on an independent basis. The company made unsuccessful plans to launch labels catering to
country music and
progressive rock. In July 1970, it announced the launch, in August, of a label in the latter genre that was to feature recordings from the Irish label Dolphin; the label was unable to follow through on this announcement. ==References==