MarketTodelar
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Todelar

Todelar is a system of radio stations that covers all of Colombia, founded in 1953 by Bernardo Tobón de la Roche. Its flagship station is La Voz de Bogotá since 2017. Radio Continental, also in Bogotá, had this role until 2016, having joined Todelar in 1957.

History
Bernardo Tobón de la Roche was the manager of Radio Pacífico, By 1962 Todelar had 24 stations (11 owned-and-operated, 13 affiliates). In 1967 Unión Radio, a group of radio stations of Cali (Radio Uno, Radio el Sol), Pereira (La Voz Amiga, La Voz de Pereira), and Bogotá (La Voz de Bogotá, Emisora Monserrate), joined the network. some of these dramas were broadcast from Cali and lasted into the mid-1990s. Todelar would later expand to FM. In 1977, Todelar had 344 stations. (including main flagship Radio Continental in 2017) and some timeslots, specially in the AM stations, are filled with paid programmes by shamans, naturist medicine laboratories and esoteric or religious groups since the late 1980s. == Main networks ==
Main networks
Circuito Todelar de Colombia: the main network, broadcasting news, sports, and events. Its flagship station is La Voz de Bogotá. Until 2017, the flagship station was Radio Continental. • La Z: devoted to salsa music; its format is as 2015 preserved only by the Cali affiliate, HJBT. The Bogotá station (HJST) changed to a Latin pop format and the Medellín station (HJTO) broadcasts reggaeton. • La 92 (HJST): devoted to pop (mainly in Spanish, with some English-language songs) and reggaeton; it simulcasts Édgar Artunduaga's morning news programme. It replaced Spanish-language pop and rock station El Sonido de la Ciudad (2013–2016), salsa music network La Z (1994–2013) and balada en español network Sonorama Estéreo (1982–1994). • La X: youth programming— English-language rock and pop in Bogotá (HJVU), electronica in Medellín (HJG54), pop and electronica in Cali (HJSQ). Formerly known as Todelar Estéreo. == Radio Stations ==
Radio Stations
Bogotá Medellín Cali == References ==
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