On April 1, 2008, Crean was hired as head coach of the
Indiana Hoosiers, succeeding interim head coach
Dan Dakich. Dakich had replaced former coach
Kelvin Sampson, who resigned after NCAA recruiting violations. Between Crean's hiring and the start of the 2008–09 season, freshman
Eric Gordon opted to leave early for the NBA and star forward
DJ White graduated. Two players kicked off the team by Dakich were not allowed back by Crean, one was dismissed by Crean and two transferred. As a result, Crean began with a roster consisting only of two walk-ons who had scored a combined 36 points in their careers. Despite the long odds, Crean was known to approach games and practices as if Indiana could compete in each one and to continue stressing
Hoosier Hysteria and the long tradition of success at the school. Despite his difficult early years at Indiana, Crean did much to establish goodwill with the fans. For instance, at the first "Midnight Madness" festivities before his first season, Crean brought back "Martha the Mop Lady," the subject of a popular ad that opened Hoosier basketball games on
WTTV for 30 years. It featured a cleaning lady whistling "
Indiana, Our Indiana" while cleaning Assembly Hall. Since the actress who had appeared in the original ads was unavailable, singer Sheila Stephen stepped in as the new Martha. Starting with the
2010–11 season, video of the original ad was shown at home games after the National Anthem and right before tip off. Later, the video was shown just before the Hoosiers took the court. The 15 game win improvement in
2011–12 was the largest single turnaround in the NCAA that season. Crean's guidance of the program to success from "unthinkable depths" was widely regarded as one of the most remarkable rebuilding projects in NCAA basketball history. the
Sporting News Big Ten Coach of the Year, and the ESPN.com National Coach of the Year. For the
2012–13 season, Crean signed five highly touted recruits, self-dubbed "The Movement." Combined with the returning players from the previous season, Indiana dominated the college basketball landscape, spending 10 weeks ranked #1 in the country and all but two weeks in the top 5. The Hoosiers won their first outright Big Ten regular season title in 20 years, and garnered a #1 seed in the NCAA Tournament, also their first in 20 years. The team, led by seniors Christian Watford and Jordan Hulls, along with eventual top-five NBA draft picks
Victor Oladipo and
Cody Zeller, advanced to the Sweet Sixteen in the NCAA tournament before losing to eventual Final Four participant Syracuse. The next two seasons,
2013–14 and
2014–15, the Hoosiers slipped to records of 17–15 and 20–14 with eighth and seventh-place finishes in the Big Ten, respectively. Despite these low finishes and player arrests, Crean was retained after appearing on many media "hot seat" lists. After a slow start to the
2015–16 season, Crean and the Hoosiers would eventually go on to be outright Big Ten Regular Season Champions and Crean was named by the coaches and media the
Big Ten Coach of the Year. In the 2016 tournament, the team again reached the Sweet Sixteen. During the 2016–17 season, the Hoosiers missed the NCAA Tournament for the 5th time in nine years under Crean despite being ranked #3 in the AP Poll earlier in the season and finished with an 18–16 record, losing in the first round of the NIT to Georgia Tech. Crean was fired by Indiana on March 16, 2017. ==University of Georgia==