With the band, Gray made one of the first attempts at completely carbon-neutral touring in 2006 and is a signatory to the 'Music Declares Emergency' climate declaration. He founded the Broken Record campaign in March 2020 to seek fairer remuneration for music creators, especially from streaming. The campaign helped to initiate a UK parliamentary inquiry into the 'Economics of streaming'. In April 2021, Gray wrote a letter to the British
Prime Minister Boris Johnson, requesting better rights for creators and for the industry to be referred to the UK
Competition and Markets Authority. The letter was co-signed by other 200 notable individuals in UK music industry, including
The Rolling Stones,
Paul McCartney,
Kate Bush and
Chris Martin. In February 2021, Gray was elected as the Chair of the
Ivors Academy, the British association of songwriters and composers. He led several campaigns through the academy, which has resulted in an international conversation around reform of the streaming market. He is also an elected Council Member of the
Performing Rights Society. Gray's campaigning provided impetus for the creation of the "Brennan Bill", a bill brought by to the
UK Parliament by the
Member of Parliament for
Cardiff West,
Kevin Brennan to improve pay and conditions for working British musicians. On 9 June 2022, Gray was awarded the Unsung Hero Award by the
Music Producers Guild UK. ==Politics==