The photos of Monroe also succeeded in building a relationship between Tom Kelley and
Hugh Hefner. In 1953 Hefner was getting serious about introducing his new sexually charged magazine, Playboy. Featuring Kelley's now-classic photo of Marilyn Monroe on the cover of its very first issue significantly factored in Playboy's launch into popularity, selling over 50,000 copies. Continuing to partner with Hefner for future editions, Kelley always seemed to make his models more relaxed in order to obtain uniquely appealing and popular photos. One model,
Neva Gilbert, Miss July 1954, remembered the experience in a 2016
Associated Press interview, again recalling how he would always bring his wife with him to the shoots. Kelley had her lay on a tiger rug with red painted nails for $20 an hour. Neva said of the photos, "I didn't think it was dirty. I felt they were in good taste. I thought nudes were lovely." ==Legacy==