Tree Seed Orchard dedication ceremony in
Merlin, Oregon, October 23, 1969. McCall made his first run for office in 1954, winning the Republican nomination for Oregon's
third district seat over eight-term incumbent
Homer D. Angell. Despite his later reputation as a progressive, McCall ran to Angell's right in the primary, portraying himself as a loyal supporter of
Dwight D. Eisenhower's pro-business policies. In 1958, when
Mark Hatfield was elected governor of Oregon, he vacated the position of Secretary of State. McCall later said he thought Hatfield had promised to appoint him to the unexpired portion of the term, but the job went to Hatfield associate
Howell Appling instead. When Appling chose not to run for re-election in 1964, McCall sought and won the office. In this position, he began to focus on fighting pollution and reining in unchecked economic growth, claiming that "Oregon is at a crossroads [...] There is still a chance to choose between the polluted chaos of
Southern California and cleanliness." After attempts to convince the People's Army Jamboree to either not carry out their plans or to move the date, McCall was convinced by a group of hippies to hold the country's first state-sponsored
rock festival at
Milo McIver State Park near
Estacada, Oregon. "Vortex I: A Biodegradable Festival of Life," as it was called, was inspired by the
Woodstock Festival held the previous year, and was intended to draw radical youth out of Portland and reduce the potential for confrontation with the Legionnaires. "I think I just committed political suicide," McCall is reported to have remarked immediately after approving the event. However, the festival, nicknamed "The Governor's Pot Party", was a success, attracting between 50,000 and 100,000 people. The feared violent clash between the antiwar groups and the Legion was avoided, and McCall was
re-elected in November with 56% of the vote, again defeating Bob Straub.
Second term McCall became nationally known in January 1971 for a comment he made in an interview with CBS News's
Terry Drinkwater: He was responding to the rapid population growth and
suburban sprawl that the state was then experiencing, which was bringing with it strains on utilities and the rapid loss of arable land in the
Willamette Valley. In July 1971, McCall went on a fishing trip on a portion of the
Snake River that acts as border between Idaho and Oregon. At the time, under the Oregon Constitution, the Senate President became acting governor when the governor was out of state. Whenever McCall's group camped for the night on the Idaho side, Oregon Senate President John Burns, a Democrat, became acting governor. Partisan executive control of the state changed eight times during the trip. The incident led to voters approving a 1972 ballot measure restoring the line of succession that existed prior to 1920, with the Secretary of State assuming the office when the governor left the state, died, or resigned.
The Oregon Story and the Third Force , 1973 During the summer of 1973, Oregon began to suffer from energy shortages, several months before the rest of the United States was affected by the
OPEC oil embargo. The state's power grid was heavily reliant on
hydroelectricity and an unusually dry winter had left reservoir levels critically low. McCall's administration took action to encourage energy conservation by lowering speed limits, reducing government energy consumption, and ordering the cessation of all business display lighting. The governor and his aides were not certain whether the latter was legal, but Oregonians generally complied, and McCall later reflected that he had tapped into his constituents' mood: "People wouldn’t believe there was a crisis with the
Golden Arches blazing away [...] People are fed up with garishness. They feel assaulted by blinking, flashing, rotating, ostentatious waste." Biographer Brent Walth doubts that McCall was ever serious about making the Third Force a third party or running for president, and believes that he was simply enjoying the spotlight and using it to promote his political ideas.
Later life and death Although his popularity was at its peak, Oregon's constitution prevented McCall from seeking a third consecutive term as governor in 1974. State Senator
Vic Atiyeh won the Republican nomination, but lost the general election to Straub, who McCall had endorsed in the election. McCall returned to journalism, writing a newspaper column and serving as commentator for Portland television station
KATU. He sought to return to the governorship in 1978, but Atiyeh defeated McCall in the primary and went on to beat Straub in a rematch of their 1974 race. McCall's prostate cancer eventually returned. He devoted his last years to defending the land-use laws he'd sponsored, which had been under attack from critics since their enaction. In 1982, opponents of land-use planning successfully placed Measure 6, which would have repealed the 1973 law, on the ballot. During his campaign against Measure 6 McCall said, "You all know I have terminal cancer—and I have a lot of it. But what you may not know is that stress induces its spread and induces its activity. Stress may even bring it on. Yet stress is the fuel of the activist. This activist loves Oregon more than he loves life. I know I can't have both very long. The trade-offs are all right with me. But if the legacy we helped give Oregon and which made it twinkle from afar—if it goes, then I guess I wouldn't want to live in Oregon anyhow." Measure 6 ultimately failed to pass. McCall was admitted to
Good Samaritan Hospital in
Portland just over a month after the election. He died there at 69 on ==Legacy==