Curtis considered attending the
University of Florida or Florida State, but his mother encouraged him to be independent and move away from home. His uncle in
Compton, California, contacted UCLA about Curtis attending the school. Curtis earned a scholarship to UCLA, where he played basketball under Wooden. He started playing varsity ball on the
1971–72 team, which also included first-year players
Bill Walton, Keith Wilkes (later known as
Jamaal Wilkes), and
Greg Lee. The Bruins outscored opponents by an NCAA-record 30.3
points per game during an undefeated 30–0 season, extending the school's
winning streak to 45 consecutive games; UCLA had last lost in 1971 to
Notre Dame. Wooden started Lee over Curtis that season. Lee was bigger than the small, Curtis, and he was more effective than Curtis at getting the ball into the
high post and complementing Walton, who was also close friends with Lee. Wooden also believed Curtis would be more valuable providing a needed spark to the team off the bench, a role the coach did not believe Lee could fill. Curtis played a large role with eight points and six
assists in the championship game as UCLA defeated Florida State, 81–76. Wooden replaced Lee in the first half with the quicker Curtis, which, along with a strong performance by Walton, helped turn an early deficit into an 11-point halftime lead. Curtis continued a Wooden tradition of quick, strong-shooting, black point guards at UCLA, established earlier by
Walt Hazzard,
Lucius Allen,
Mike Warren, and
Henry Bibby. Wooden said he was best in a fast-paced running game and commended his defensive skills. In the semifinals, he led the team in scoring with 22 points to help defeat
Indiana 70–59. UCLA defeated
Memphis, 87–66, to complete another perfect 30–0 season and win an NCAA-record seventh straight title. During the season, the Bruins eclipsed
San Francisco's NCAA record of 60 consecutive victories, defeating Notre Dame for No. 61. The Bruins started the season ranked No. 1 and won their first 13 games. The Fighting Irish scored the final 12 points of the game as UCLA missed six straight shots and committed four turnovers, including two by Curtis. Curtis and Walton missed jumpers in the final seconds, and there were four unsuccessful attempts to tip in a miss. Wooden did not call a timeout late in the game, as was his custom in the final two minutes. Curtis, who
trash-talked during games, was accused afterwards by Notre Dame's Dwight Clay of taunting. A week later, the Bruins beat Notre Dame, 94–75, in a rematch at home at
Pauley Pavilion. Their bid for an eighth consecutive championship ended after an 80–77 defeat in double-overtime to
North Carolina State in the
1974 NCAA tournament semifinals. In his 2016 autobiography, Walton blamed Curtis for both the tournament loss as well as earlier defeats in the season. He criticized Curtis for his overdribbling and trash-talking, and lamented Lee's lack of playing time. Curtis majored in
sociology in college. He later earned an MBA degree at UCLA as well. ==Later years==