Development of
Toontown Rewritten began immediately after the announcement of
Toontown Onlines closure in 2013. The lead developer, Joey Ziolkowski, was only 15 at the time, creating the game from his parents' home in
Princess Anne, Maryland, and the team was not sure how successful they'd be, with Ziolkowski telling
Wired that at the time the team thought it would be "a fun little experiment." The project was completely reverse engineered from publicly available materials, and
Toontown Rewritten first opened for alpha testing in October 2013. The game released open beta on September 19, 2014, and officially on September 1, 2017. Since its launch, the team has added new updates to
Rewritten to breathe new life into an old game, such as new Toon species, new boss battles, a planned map expansion,
Rewritten received its first major expansion, "Sellbot Task Force", in December 2021. The update incorporates Sellbot Field Offices, where the Cogs take over a street's Toon HQ building. Players are tasked with making their way through the Sellbot Field Offices while at a disadvantage. In 2022, the
Rewritten team unknowingly helped discover a string of fraudulent disclosure requests from an individual claiming to represent the
CT-Cyber Crime Investigation, Dhaka Metropolitan Police.
Legality and relationships with original developers The team takes careful measures to avoid legal conflict with Disney – refusing to accept external donations for server costs, forgoing advertisements, and removing Disney characters from their version of the game. The team distances themselves from the company; a user accessing the
Toontown Rewritten website is prompted to verify that they understand the project is unaffiliated with Disney. In the words of the team's creative media lead, they "try not to poke the bear." Every time a Disney representative has been asked about the project by the press, they choose to decline commenting, and they have done little to stop the project.
Jesse Schell, who played a significant role in
Toontown Onlines development, is fond of the project, saying in an article for
Wired that the message behind
Toontown was, "don't let the corporation grind you [down]." He goes on to add, "I look at the
Toontown Rewritten crowd, and what do they do? They're violating copyrights all over the place. Why? Because the corporation tore Toontown down." Joey Ziolkowski currently works for
Schell Games after impressing Schell with his work on the project. Another original
Toontown Online developer, Ron Weaver, described the project as "a huge gift" to him for allowing him to play the game again with his children. == Community ==