Top Gear was one of the BBC's few attempts to compete with the
pirate radio stations and
Radio Luxembourg, who had attracted large audiences of young British pop music listeners in the absence of an "official" alternative. This was made explicit in the programme's title, which evoked the 1960s fascination with fast cars, jet planes and high-speed travel, but also the use of "gear" to describe fashionable
Carnaby Street clothes and the 1960s Liverpool term "fab gear", popularised by the Beatles as an expression of approval. The programme comprised a mixture of records and live sessions, was introduced by
Brian Matthew, and featured many guests such as
Jimi Hendrix,
Free,
The Beatles,
Cream, early
Fleetwood Mac,
The Who,
Pink Floyd,
Dusty Springfield,
Led Zeppelin,
Deep Purple,
The Kinks and
Manfred Mann. The programme was first broadcast on 16 July 1964, produced by
Bernie Andrews. The name,
Top Gear, had been chosen after a national competition. The winning entry had been submitted by a young woman called Susan Warne, who attended the first recording and was interviewed on the programme. The guests on that first show included The Beatles,
Mark Wynter and Dusty Springfield. == Revival ==