McFarlane had been the artist for
The Amazing Spider-Man for a long time, and it was for
Spider-Man #1 that McFarlane moved to be the artist
and the writer, even though "the itch, the creative itch, of writing at the point wasn't so much that I wanted to be a writer. Because to me, I just wanted to draw. It was being in control of what I was drawing. The only way I was going to get there was to go, 'Well, I have to make up the story.'" Editor
Jim Salicrup has said it came about organically. He explained, "I encouraged Todd to get more involved and start inking his own work. ... he was such a naturally good storyteller, and thinking about everything he was doing. Todd was willing to go off and write backups or do whatever he could just to starting writing and learn the whole writing thing. I felt he was so vital to what we were doing with
Spider-Man at the time that I found myself doing something I never thought I'd want to do, which was to add yet another
Spider-Man book". Part of the thinking was to make more
trade paperback-friendly stories: "The ongoing Spider-Man books were like never-ending soap operas. When they tried to collect stories, they had a problem. So the idea was to create a new series where we would do six-part self-contained stories that could then easily be collected as trade paperbacks" They were also inspired by
Epic to try better paper quality. Marvel would not introduce it into a current series because of the increase in price, but if they started a new title they could go ahead with their plans. ==Reception==