Musk produced and directed her first feature film,
Puzzled, in 2001 with Musk Entertainment.
Elon Musk was the film's executive producer. Soon thereafter, Musk produced the feature film,
The Truth About Miranda, since followed by over a dozen features, television movies and series, including the teen horror film,
Cruel World, the UK feature,
The Heavy and the television drama,
We Have Your Husband. In 2011, Musk produced three more television movies, which aired on
Lifetime and
Hallmark in early 2012. In 2005, Tosca Musk partnered with
Jeff Macpherson to produce the web series
Tiki Bar TV. That same year, during the Macworld 2005 Keynote presentation (which introduced the
iPod with Video),
Steve Jobs showcased
Tiki Bar TV to the audience as an example of a
video podcast (a relatively new media format at the time) which could be loaded to the new video iPod using
Apple's
iTunes software.
Tiki Bar TV has been featured in
Wired magazine, as well as in other media outlets. In July 2006, the show was featured in a profile on Jeff Macpherson in
Forbes magazine's Celebrity 100 Issue as "one of the first breakout stars in the world of Internet television". Musk is the CEO and co-founder of the
OTT streaming platform Passionflix, which
The New York Times describes as "sexy Hallmark Channel." Developed in 2017 with writer
Joany Kane and producer Jina Panebianco, Passionflix makes movies out of romance novels. As of 2022, it charges customers $6 per month for its service and had raised $22 million in funding. ==Politics==