Toufic Kreidieh founded the BFL group in 1996 along with his partner Yasser Beydoun. He was instrumental in expanding the BFL Group's portfolio beyond the original Brands for Less, by the development of additional concepts such as Toys For Less, Homes For Less, and Luxury For Less. As of 2025, BFL Group has more than 120 stores in 7 markets across the GCC and Southeast Asia. In August 2024, Toufic Kreidieh and Yasser Beydoun sold a 35% stake of the Brands For Less Group to The
TJX Companies, Inc. for $360 million, valuing it at $1.2 billion and aiming for further expansion into the GCC region. Kreidieh has since focused on international expansion and brand portfolio growth, reinforcing BFL's digital and sustainability agenda. From 2025, following this transaction, Toufic Kreidieh assumed the role of Executive Chairman of the Board. In 2025, BFL Group operates a retail network, with an online platform and more than 120 physical stores across countries such as the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Singapore, and Malaysia. Toufic Kreidieh also presented a masterclass on building and growing businesses through the Arabic edutainment platform Maharat where he shared his business expertise based on his experience scaling BFL and provided practical advice for aspiring entrepreneurs. == References ==