Time to Get Tough

Time to Get Tough describes Trump's views on the state of the United States in 2011 and was intended to inform Americans about his ideals. The book mixes Trump's political ideology with personal anecdotes. A document in the book describes his financial position and asserts his economic value to be US$ 7 billion. He also recalls his feelings while being satirized at the 2011 White House Correspondents' Association Dinner by President Obama, and criticizes the comedic performance of Seth Meyers. and says it will harm employment. Trump describes a plan for four tiers of income taxes, with the top bracket being taxed at 15 percent on annual income above US$1 million, and abolishing corporate tax in the United States. With regards to Social Security, Trump recommends lifting the retirement age and spending the savings elsewhere. On foreign policy, Trump writes critically of the impact of China and OPEC on the U.S. He offers a list of leadership qualities he calls necessary to negotiate with them and says the U.S. requires a leader with firm ideals who can stand firm during international negotiations. Time to Get Tough also details Trump's favorable views about Russian leader Vladimir Putin as a person and his methods of governing. He writes that Putin has a unique plan for Russia and praises Putin's strategy to dominate neighboring countries in the region and become the primary oil supplier for European countries. But Trump also criticizes President Obama for not doing more to oppose Putin. Trump asserts that his business experience, which included negotiations with difficult and stubborn people, would easily translate to the public sector and international relations. He expresses interest in moving high finance businessmen to the global stage, writing that America requires new leadership from those with experience in cutthroat financial private sector tactics. ==Composition and publication==

Time to Get Tough functioned as a prelude to Trump's 2012 U.S. presidential campaign, similar to the way 2000 book The America We Deserve served as preparation for his attempt to run in the 2000 U.S. presidential campaign. Meredith McIver also contributed to the writing process. Trump held a book signing at Trump Tower in New York City to promote the work. Trump traveled to Chicago in 2011 to market the work, and was interviewed by Carol Felsenthal in Chicago. The new title for the 2015 edition, Time to Get Tough: Make America Great Again!, matched Trump's campaign slogan in the 2016 election for U.S. president. An ebook was released the same year, along with an audiobook read by Malcolm Hillgartner. A Russian language print edition was published in 2011. Another audiobook was released in 2012, this time read by Jim Meskimen. The book was reissued in 2015 by Regnery Publishing in paperback format, this time with the new title. This edition was published in Vietnamese in 2016, and in Japanese in 2017. ==Sales and reception==

The book debuted on several of The New York Times Best Seller lists on December 25, 2011, including the hardcover nonfiction section, combined hardcover and paperback nonfiction, e-book nonfiction, and combined print and e-book nonfiction. In all categories, it was near the 30th position. By January 8, 2012, the hardcover edition had risen to the sixth spot. Nielsen BookScan indicated 34,264 copies of the book had been sold by mid-2015 and showed interest in the book was increasing. The week after his election win in November 2016, the book sold 310 copies, representing a 675% increase in sales. The same month, the book made the National Post best seller list when a signed copy of the 2011 edition sold for $3,500 (~$ in ), which the paper noted was the highest price for a book by Donald Trump successfully sold by bookseller AbeBooks. Trump reported in 2016 that he received between $100,000 and $1 million in income from total sales of the book. A book review from On the Issues written by Jesse Gordon was critical, noting how Trump had flip-flopped on political views from his prior policy book, The America We Deserve. Gordon wrote that the book exhibited a swap by Trump on issues from supporting populism to espousing extreme right-wing values. Tomasky observed the book was "comfortably within the standard campaign self-promotion genre" and marketed Trump as having a conservative ideology. Carlos Lozada, nonfiction book critic for The Washington Post, pointed out the timing and purpose of the book. Lozada highlighted the contradictory nature of Trump's harsh criticism on the campaign trail for The New York Times, while simultaneously touting the book as a New York Times Best Seller on its cover. The Washington Post noted the name change of the book, writing, the 2011 version did not sync with his 2016 new political identity. Lozada felt the book's repackaging with minimal changes to content and significant changes to its exterior was a fitting metaphor "for the campaign of a real-estate developer." ==References==