Before he began staging the Tough Guy, Billy Wilson was already known as a high-profile organizer of road running races and a sometimes eccentric participant, most notably for taking part in the first
London Marathon in 1981 dressed as a pantomime horse to raise funds for his Tettenhall Horse Sanctuary, which is the principal beneficiary of the Tough Guy event. A former
Grenadier Guards trained soldier in the British Army, Wilson's earliest sporting exploits were as a cyclist, a career that was curtailed after an accident on the Aldersley track. Wilson was among the pioneers of the running boom in Britain in the 1980s, helping to found the Wolverhampton Road Runners club, of which he became chairman, and from 1982 to 1987 he organized the annual
Wolverhampton Marathon and half-marathon.Road-related leg injuries and increasing traffic saw Wilson shift his focus to his off-road events, staged on his own land, which have been extremely successful, [https://web.archive.org/web/20110604164533/http://www.timesonline.co.uk/tol/sport/more_sport/article4412977.ece raising £170,000 at a typical event. ==The course==