ToughLove was hosted by long-time Australian comic,
Mick Molloy and co-hosted by
Robyn Butler. Mick's brother
Richard Molloy aka "Roo" also appeared. In its first year (2004) the show ran for two hours (10:00AM – 12:00PM) and was also co-hosted by comedian/actor
Alan Brough. During this time, a regular feature of the show was Robyn's fictional characters, including "Mrs. Yi" and "Rosita". Regular segments include
Bombshells,
Stupid Behaviour,
Zero Tolerance,
The ToughLove Enshitelopedia and
Bang Out Of Order. Highlights of the show were made available as a weekly
podcast downloadable from the Triple M website. Many of their various guests, callers, sketches, and segments were featured. During 2004, as a promotion for the show, the station released a series of billboards in the style of
Calvin Klein picturing Mick taking off his
underpants adorning the phrase "Turn Me On And Dress Me Down". ==End of ToughLove==