1990s TRAFFIC established 13 more offices worldwide in Europe (1990), East/Southern Africa (1991), and East Asia (1994). The organization focused on trade issues including
tiger,
agarwood, and rhino, leading to the establishment of The Bad Ivory Database System (BIDS), the foundation for the ETIS (Elephant Trade Information System). TRAFFIC's first major initiative in Africa investigated the decline of the black rhino, which was facing serious threats from
poaching and continued horn trafficking. In an effort to track all rhino horn in circulation, TRAFFIC established the Rhino Horn and Product Database. The database provided a valuable source of information for government and private sources to regulate
rhino horn trade and has since been expanded to include data from 54 countries.
2000s TRAFFIC expanded into what is now referred to the "green stream," an effort to promote sustainable wildlife trade rather than focusing only on unsustainable trade. In 2007, TRAFFIC, the
WWF,
IUCN, and
BfN launched the International Standard for Sustainable Wild Collection of Medicinal and Aromatic Plants (ISSC-MAP) for sustainable wild collection of medicinal and aromatic plants.
2010s tower of tusks from poached elephants TRAFFIC began to incorporate more social and economic responsibility into its work, empowering communities whilst promoting sustainable wildlife trade. In 2011 a project was launched with indigenous women in the Amazon to promote sustainable trade and provide alternative sources of income to the unsustainable harvest of bushmeat. A partnership was established between TRAFFIC, the Association of the Waorani Women of the Ecuadorian Amazon, and the chocolate company WAO Chocolate that won a
UNDP award in June 2014. Post 2010, TRAFFIC began to embrace the concept of making wildlife trade sustainable through behavioral change. In 2014, TRAFFIC helped launch the Chi Initiative in Vietnam, one of the biggest consumers of rhino horn products, to preserve declining rhino populations. == Achievements ==