Questions surface regarding the fact that the project is constructed in Makassar, the capital city of
South Sulawesi, instead of
Jakarta, the capital city of
Indonesia itself. There are factors which make Makassar a high potential area for the attraction. Makassar is one of the biggest cities in Indonesia, with a population of over a million people. Despite the population, there are still a lot of high potential areas to build and develop in
Makassar, unlike the overcrowded
Jakarta. In addition, the economic growth in Makassar is considered high; its 9%
gross domestic product (
GDP) surpasses the average of
gross national product (
GNP) that is 7%. Another reason is that South Sulawesi is the main gateway to eastern Indonesia, which hold potential to economic prospects for the next five to six years, during which Trans Kalla would have already reached the breaking-even point (return in construction and development cost). Trans Kalla management expects by choosing Makassar for Trans Studio location, they will be able to reach and embrace an international market. The existence in the tourism area, that are close to elite residential and business territory benefits
Makassar. Since Trans Studio World is located close to the residential area of the middle and the upper class, as well as the business area in the independent city, Tanjung Bunga, makes Trans Studio World a highly potential market. The Strait Makassar coast in the north and west of the location is another beneficial attraction that will become part of the concept of the whole development. Besides economic considerations, the reason behind the establishment of Trans Studio Theme Park in Makassar is because Kalla Group is the one who provided the land (
Jusuf Kalla was born and raised in
Makassar). ==Attractions==