2012 Martin's parents, upset that an arrest had not been made in their son's death, contacted Martin's sister-in-law, an attorney who put them in touch with
Benjamin Crump, a
civil rights attorney from
Tallahassee, Florida. Crump took their case
pro bono and retained Natalie Jackson, an attorney familiar with Sanford and Seminole County who specialized in women's and children's cases, to help with the Martin case. On March 5, Jackson asked Ryan Julison to help as well. A
publicist, Julison initially approached several national media contacts about covering the shooting. Over the next few days and weeks, the national media started reporting on the shooting, including:
Reuters,
CBS This Morning,
ABC World News, and
CNN. The
Miami Herald reported that in the 30 days following the shooting, the name Trayvon was tweeted more than two million times. One of the larger rallies, the "Million Hoodie March", was held in
Manhattan's Union Square in
New York City on March 21. People wore hoodies to symbolize their support for Martin and against profiling used against non-white youths in hoodies. According to
Salon, close to five thousand people attended the March, while other media outlets estimated the supporters to be in the hundreds. Martin's parents spoke at the event, and many of the participants at the event were
Occupiers who had been evicted the night before from Union Square and returned for the March. At a White House press conference in March,
President Obama was asked about the Martin shooting and said, "If I had a son he would look like Trayvon and I think they [his parents] are right to expect that all of us as Americans are going to take this with the seriousness it deserves."
Mitt Romney, the Republican presidential candidate at the time, said that a full inquiry was needed so that "justice could be carried out with impartiality and integrity". The
Project for Excellence in Journalism reported in March that media coverage of the Martin case had become the first news story in 2012 to be reported on more than the
presidential race. In June, Martin's parents and members of the Second Chance on Shoot First campaign delivered a petition with 340,000 signatures to the Citizen Safety and Protection task force asking for changes to the
stand-your-ground law in Florida. Governor Rick Scott had established the task force after Martin's death to review and make recommendations about the law. Florida was the first state to pass a law that allowed an individual who felt threatened to stand their ground. Joëlle Anne Moreno, a former
federal prosecutor, who was part of the task force said it was "clear that there was lots of confusion around the statute".
Marion Hammer, a
National Rifle Association of America (NRA) lobbyist and former NRA president who had helped write Florida's law, said the law was not about one incident and there was nothing wrong with the law. The task force eventually recommended against repealing the statute, saying Florida residents had a right to defend themselves with deadly force without a duty to retreat if they feel threatened. Stand-your-ground laws were not used as a legal defense in the trial of George Zimmerman and had no legal role in his eventual acquittal. In March 2012, Martin's parents created the Trayvon Martin Foundation, which is dedicated to helping families that have lost children to gun violence.
2013 Martin's parents and their legal team enlisted the public relations services of The TASC Group to manage media attention around Martin's death and Zimmerman's subsequent trial. In an interview with
New York Times columnist
Charles Blow in June, Martin's mother was asked about the texts recovered from her son's cell phone, which "appeared to show a boy who used marijuana, was involved in fights and had a handgun". She said that she was skeptical about the truthfulness of those claims and did not know if they were real or not. She wanted the world to remember him "as just an average teenager, somebody that was struggling through life, but nevertheless had a life". Politicians, celebrities, musicians, civil rights leaders, and citizens all expressed their opinions on every form of media following the acquittal of Zimmerman. Four days after the acquittal, a group calling themselves the Dream Defenders began a sit-in at the
Florida State Capitol to force a special legislative session on Florida's stand-your-ground law. After 31 days, their occupation of the Capitol ended without a special session being called. A group of Martin supporters walked from
Jacksonville, Florida, to Sanford to highlight what they believed were injustices concerning Florida's stand-your-ground law. The six-day walk was called the "Walk for Dignity" and ended with a community forum being held and a dedication of the Trayvon Martin memorial at the Goldsboro Westside Historical Museum in Sanford. In July, President Obama
made comments about the death of Martin after the acquittal of Zimmerman. He said, "I think it would be useful for us to examine some state and local laws to see ... if they are designed in such a way that they may encourage the kinds of altercations and confrontations and tragedies that we saw in the Florida case, rather than defuse potential altercations." He stated that "The African-American community is also knowledgeable that there is a history of racial disparities in the application of our criminal laws, everything from the death penalty to enforcement of our drug laws". It was during these remarks when President Obama said, "Trayvon Martin could have been me 35 years ago."
2014 and later On July 19, 2014,
Crenshaw High School in
Los Angeles was scheduled to hold a "peace walk and peace talk" hosted by Martin's parents, Sybrina Fulton and Tracy Martin. On May 13, 2017, Martin posthumously received a bachelor's degree in aeronautical science from
Florida Memorial University "in honor of the steps he took during his young life toward becoming a pilot". Martin's parents accepted the award for their son.
Frank Ocean's 2016 album,
Blonde, gave homage to Martin among others in the album's lead single, "
Nikes". In January 2017, Martin's parents (under
Penguin Random House) published a book about Martin's life and death entitled
Rest in Power: The Enduring Life of Trayvon Martin. In October 2020, a street in front of the Dr. Michael M. Krop High School in Miami that Martin attended was named "Trayvon Martin Avenue". == See also ==