The company was founded in 2002 by David Macias and Deb Markland and is distributed by
The Orchard. In 2014, Thirty Tigers entered into a strategic partnership with
Sony Music Nashville to promote
Chase Rice's single "
Ready Set Roll" and album
Ignite the Night. This was possibly the first time in country music that a major label paid only for radio promotion. In 2016, Thirty Tigers partnered with Triple 8 Management and
Sony Music to create the country-music label Triple Tigers. Triple Tigers signed
Russell Dickerson and
Scotty McCreery as its first acts. In 2024, The
Black Opry launched its label in conjunction with Thirty Tigers. == Overview ==