MarketTruGreen
Company Profile

TruGreen

TruGreen, originally known as ChemLawn and later as TruGreen ChemLawn, is the largest lawn care company in the United States. The company was founded in 1969 and provides lawn care and tree and shrub care treatments on a subscription basis. The treatments and services include weed killing, moss suppression, pesticides, insect control, disease management, aeration, overseeding, and fertilizing. The company neither offers lawn mowing service or landscaping as a sellable service. Tree and shrub services as well as several insect control programs are offered by TruGreen. The TruGreen brand is also used for lawn services in Canada through a Mississauga, Ontario–based company named Greenlawn Ltd. that does business as TruGreen. The TruGreen brand, under Servicemaster, also is used in the United Kingdom.

History
Father and son, Paul and Richard Duke, ran a gardening center called the Duke Garden Centers. They, alongside former garden center employee Thomas Grapner, founded ChemLawn in 1969 in Troy, Ohio, and it became a large service provider in the 1970s. A separate company called ChemGreen, considered to be the precursor to TruGreen, had been founded in 1973 in Michigan. In 1997, Rollins, Inc. sold its Orkin lawn care brand to TruGreen. TruGreen was then spun off as a separate company from ServiceMaster in January 2014. The private equity firm Clayton, Dubilier & Rice had majority ownership along with company management. As of February 2023, the lawn servicing operation is marketed as TruGreen, with the Scotts brand basically retired from the lawn servicing business. The Scotts brand remains in use for consumer lawn, garden and pest control products sold by the Scotts Miracle-Gro Company, which is now a separate company. In 2024, TruGreen moved its C-suite to Franklin, Tennessee, near Nashville although the headquarters remain in Memphis. ==References==
tickerdossier.comtickerdossier.substack.com