Launch Trump made the platform's first post on February 16, 2022. That day, TMTG CEO
Devin Nunes said he expected the platform would not completely open to the public until late March. A beta test with 500 users was in operation during February 2022. On February 21, 2022, Truth Social was released on
Apple iOS, reaching number one on the
App Store's top charts. Due to an extensive backlog of applicants, upon downloading the app, about 500,000 people who initially attempted to register as users were automatically waitlisted. The app was installed 872,000 times during its first week, but a month later, new user signup had fallen to 60,000 per week. During that time, weekly visits to
truthsocial.com fell from to fewer than . Upon its launch, the British automotive solar power company Trailar complained Truth Social's app logo closely resembled its "T" logo. The platform has been criticized for its poor performance at launch, with waitlisting users attempting to register and extended outages. A day after its launch,
The Washington Post described it as "a disaster".
Audience growth The Truth Social platform suffered from severe and persistent problems with
scalability at launch, limiting the platform's growth.
The Daily Dot reported the Truth Social iOS app had fallen from the number one slot for downloads on the Apple App Store to number 84.
The Daily Beast reported Trump was dissatisfied with the social network's progress. In early April 2022,
Bloomberg News reported that shares in Truth Social's publicly traded
holding company Digital World Acquisition Corp. (DWAC) had fallen 31% from the time of the app's launch in late February and 64% from its all-time high. In early April 2022,
Business Insider described Truth Social as "like a conservative ghost town that had been overrun by bots". A U.S.-based reporter for the BBC attempted to sign up in early April and was placed on a waitlist with about requests ahead of him. On April 4, it was reported that Josh Adams and Billy Boozer, the platform's chief of technology and chief of product development respectively, had left the company. A report in
The Washington Post stated Truth Social was "falling apart", with problems mounting on multiple fronts. A
Guardian article compared Truth Social with
Trump Steaks and
Trump Vodka. Usership figures were not available, but Trump was reported on August 19, 2022, to have Truth Social followers. He had had on Twitter and on Facebook before being banned from both platforms. As of early June 2022,
SimilarWeb reported Truth Social's iOS app as ranking No. 49 in the social networking category of apps on the Apple App Store. As of October 2022, the iOS app had sunk to No. 75 in the social networking category. During May 2023,
SimilarWeb's ranking of the Truth Social iOS app fluctuated wildly, ranging from #18 to No. 153 in the Apple App Store social networking category during that period.
Usage Trump Media has not reported the number of Truth Social users. Data aggregator
SimilarWeb estimated their number of visitors per month at 5 million in February 2024 and the number of active users in the U.S. at 1 million per month. On March 25, 2024, the day TMTG's stock began trading publicly,
Truth Social had 277,000 U.S. visitors, while Reddit had 32 million. By April 2024, Truth Social's daily average of active users in the U.S. had dropped 19% over the past year to around 113,000. During the same period, the daily average of active U.S. users on Twitter was down 11% to 34 million, on
Reddit up 17% to 31.4 million, and on
Threads up 5% to 3.5 million. The number of monthly visits from May 2023 to April 2024 was just over 4 million, down 39% compared to the period May 2022 to April 2023. Trump Media says it does not track traditional performance indicators such as daily or monthly visitor numbers, revenue per user, or
ad impressions, saying in their FEC filing that they "might not align with the best interests" of the company or its stockholders. During Trump's second term, the daily average of active users had risen to 359,000 in May 2025 but was still far below X's 131.9 million, Threads's 112.9 million, and Reddit's 66.2 million, according to SimilarWeb as reported by
CNN.
Acquisition of Twitter by Elon Musk Following
Elon Musk's acquisition of Twitter, many commentators observed that a Musk-run Twitter would be likely to reduce demand for Truth Social's services. Musk said that as of late April 2022, Truth Social iOS app downloads exceeded those of Twitter and
TikTok on the same platform. He said Truth Social only existed because of Twitter's restrictions on free speech. Describing Truth Social as a "terrible name", Musk joked that it should be renamed "Trumpet". Following Musk's comments on Twitter, the Truth Social app rose in popularity, returning to the number 1 position for free iOS apps on Apple's App Store on April 30, with the Twitter app at number 2; DWAC shares also rose in value. DWAC's share price fell after Musk's announcement of his intention to buy Twitter. Truth Social CEO Devin Nunes later stated that Musk had been encouraged by Trump to buy Twitter; Musk denied this, saying "This is false. I've had no communication, directly or indirectly, with Trump, who has publicly stated that he will be exclusively on Truth Social." Musk subsequently said he intended to reverse Twitter's ban on Trump's Twitter account if his bid for the company was successful. Following Musk's comments, Nunes reiterated that Trump was committed to Truth Social, and would not rejoin Twitter even if his ban were to be lifted. Following Musk's announcement in July that he no longer intended to purchase Twitter, DWAC shares rose. Musk later went through with the deal, purchased Twitter in October 2022 and after a public poll resulted in a majority of people wanting the ban to be lifted, the ban on Donald Trump was lifted in November. Donald Trump would not post to Twitter again for nearly a year, stating he preferred to use Truth Social as his primary platform.
Financial issues , Truth Social had not secured any advertising revenue. TMTG stated it "expects to incur significant losses into the foreseeable future". In late August 2022,
Fox Business reported that Truth Social's hosting company
RightForge claimed it was owed by Truth Social and was threatening to take legal action. In early September 2022, Digital World Acquisition Corp. (DWAC), the
SPAC set to acquire TMTG, secured an extension from shareholders for up to six months for it to perform the deal. This left DWAC shares trading at $24, down from a 2021 high of $175. In the same month,
Politico writer
Jack Shafer wrote about the "slow-cooking financial disaster that has been simmering in Donald Trump's business Crock-Pot". On September 24, Reuters reported investors had withdrawn commitments of almost , following the expiry of a deadline on September 20. On November 3, DWAC postponed the shareholder vote on the merger deal for a sixth time. In January 2023, the New York Times reported that, while Truth Social now carried advertising, it was limited to niche products, without the participation of major brands. It reported Truth Social's
burn rate at around $1.7m per month. In March 2023,
The Guardian reported that "Federal prosecutors in New York involved in the criminal investigation into Donald Trump’s social media company last year started examining whether it violated money laundering statutes in connection with the acceptance of $8m with suspected Russian ties". In September 2023, DWAC postponed the merger deadline yet again. In October 2023 DWAC disclosed in a regulatory filing that it would refund to investors the $1 billion it had raised for TMTG, the parent company of Truth Social, triggering speculation that this might lead to Truth Social's eventual demise. A November 2023 DWAC financial disclosure indicated TMTG had generated losses such that management had "substantial doubt" about its ability to pay its bills, and the company's accounting firm had "substantial doubt" about TMTG's ability to remain in business.
The Hollywood Reporter reported that Truth Social had made losses to date of between $31.5 million and $60.5 million, depending on the basis of how the accounts were interpreted. A number of news outlets had initially reported higher losses based on the report, leading Truth Social's parent company to file a lawsuit against them, accusing them of defamation. During the 2024 presidential campaign, Trump's personal financial
Federal Communications Commission (FCC) disclosure for 2023 listed the site's value range at $5-25million.
Filings with the U.S. Securities and Exchange Commission for 2024 On April 1, 2024, TMTG filed a report with the
U.S. Securities and Exchange Commission (SEC) that showed the company had lost over $58 million in 2023 and that its only income was $4 million in advertising on
Truth Social. In May 2024, TMTG disclosed Truth Social's unaudited financials for the first quarter of 2024, reporting $770,000 in revenue, down from $1.1 million for the same period in 2023, and $327.6 million in losses. According to the filing, $311 million of the losses resulted from "noncash expenses arising from the conversion of promissory notes" when the company went public, and roughly half of the operating losses of $12.1 million were merger-related costs. In February 2025, TMTG's filing with the Securities and Exchange Commission reported a net loss of $401 million on $3.6 million in revenue for 2024. The company also reported that CEO
Devin Nunes received $47 million in compensation.
Filings with the U.S. Securities and Exchange Commission for 2025 TMTG's filing for the first quarter of 2025 reported a total revenue of $821,000, up 6.6% from the same period in 2024, and an operating loss of $39.5 million. The loss was partially offset by interest income, resulting in a net loss of $31.7 million. TMTG's filing for the second quarter of 2025 reported a total revenue of $883,300, up 5.5% from the same period in 2024, and an operating loss of $43.5 million. The loss was partially offset by interest and investment income, resulting in a net loss of $20 million, up from $16.4 million in the same period in 2023. TMTG's filing for the third quarter of 2025 reported a total revenue of $972,900, down 3% from the same period in 2024, and a net loss of $54.8 million, up from $19.2 million in the same period in 2024. The company also reported $20.3 million in legal expenses. In February 2026, TMTG's filing with the Securities and Exchange Commission reported a net loss of $712.1 million and $3.7 million in revenue for fiscal year 2025.
Regulatory issues In June 2022, federal regulators investigated whether TMTG had illegally coordinated with its holding company, Digital World Acquisition Corp, prior to the latter
going public. A federal
grand jury was empaneled as part of the investigation. TMTG released a statement saying they are cooperating with the investigation. Due to the investigation, Digital World has not merged with TMTG as planned. Digital World asked its shareholders to vote to allow an extra year to complete the merger, but as of September 6, 2022, it appeared they will not vote in favor of the extra time. If the companies do not merge, Truth Social may not receive from Digital World. Donald Trump was revealed to have left the company's board on June 8, prior to the issuing of subpoenas.
World Trademark Review reported that "Truth Social" had been applied for as a trademark in the
European Union within a week of the announcement of Trump's company, and registered, potentially preventing the Truth Social service from operating in most of Europe. At the end of August 2022, the
U.S. Patent and Trademark Office denied Trump Media & Technology Group's application for a trademark on "Truth Social" as two companies already use the term. A
whistleblower submission was made by Will Wilkerson to the
Securities and Exchange Commission in August 2022, with original source information of alleged federal securities law violations, detailing fraudulent misrepresentations in violation of federal securities laws. In June 2023, U.S. prosecutors charged three Florida men for insider trading allegedly related to DWAC (Digital World Acquisition Corp) as part of Trump's social media merger deal in 2021. On February 15, 2024, the SEC approved the merger, declaring the registration statement for DWAC's combination with TMTG to be effective after markets closed on Wednesday, February 14, 2024. == Share price and value ==