Founding to 2014 TuneCore was founded in 2006 by Jeff Price, Gary Burke, and Peter Wells. TuneCore's first customer was
Frank Black, lead singer of the
Pixies. In December 2006, music instrument and equipment retailer
Guitar Center bought a stake in TuneCore, giving the company access to the music retailer's customers. In 2008, TuneCore was utilized by
Nine Inch Nails to deliver the music from their album,
Ghosts I–IV, to the
Amazon MP3 store. TuneCore fired Jeff Price, a co-founder and then-CEO, after the company faced a "cash-flow" crisis in 2012. Price has sued TuneCore for severance compensation and alleged that the company may have been insolvent, an accusation that the company appears to dispute.
Acquisition by Believe to present TuneCore was acquired by Denis Ladegaillerie's
Believe in April 2015. The acquisition opened up artists' access to Believe Digital's wider distribution network and label services. Both of the companies remained operationally separate, while jointly claiming to represent 25 to 30 percent of the new music uploaded to iTunes each day. After the acquisition, TuneCore and Believe used their newly increased leverage in negotiations with digital services including Spotify and Tidal to improve their services for their artists. Also in 2015, TuneCore expanded its presence in the UK and Australia announcing dedicated websites, including localized currency and content for each region. It also introduced its YouTube Sound Recording service to collect revenue for artists when their sound recordings are used anywhere on YouTube. In September 2015, TuneCore stepped up its live event offerings, throwing LA's independent music community its first ever Indie Artist Forum, focusing on educating and fostering collaboration amongst aspiring professional musicians while engaging on a dialog around the ins and outs of the current landscape of the independent music business. On July 7, 2020, TuneCore expanded its presence in India announcing dedicated website including localized currency and content. In 2021, Andreea Gleeson became the company's Chief Executive Officer. In the United States, TuneCore represents approximately 10 percent of the 20 million songs on iTunes, and it accounts for almost 4 percent of all digital sales. TuneCore has garnered media attention from
ABC's
World News Tonight,
The Daily Mirror, and
Pitchfork. ==Copyright fraud allegations==