The Philadelphia Phillies were the second team to hold a TBTC game, June 16, 1991 against the Cincinnati Reds. Both teams wore throwback uniforms from the 1957 season. The
Baltimore Orioles were the third team to use the marketing strategy after the Chicago White Sox. In that game, against the
Minnesota Twins, the Orioles wore attire from the 1966 season and bleacher ticket prices were reduced to $.75. After that, the
Chicago Cubs mimicked the promotion in 1992 wearing
throwback uniforms. Likewise, the
Milwaukee Brewers used the promotion in 1993 by wearing uniforms from the 1920s
Milwaukee Brewers. Multiple other teams built off the concept over the seasons (including the wearing of
Negro league uniforms). A faux-back Turn Back the Clock game was featured on June 30, 2012, featuring the
Tampa Bay Rays and the
Detroit Tigers wearing uniforms from the season. The Rays, who did not exist as a franchise in 1979 (they were enfranchised in ), wore specially designed throwback uniforms for the game, using popular design cues of the time such as two-tone caps, colored pants and pullover tops.
"Turn Ahead the Clock" In 1998, the
Seattle Mariners marketing team developed a concept off the "Turn Back the Clock" promotion. In the "
Turn Ahead the Clock", the team's uniforms would be transformed into a "
futuristic" style. The Mariners promotion was successful, and in 1999 it was sold by Major League Baseball to
Century 21 Real Estate, who made it into a league-wide marketing campaign. The league-wide promotion proved unsuccessful despite the success seen by the Mariners. ==References==