TVes has planned a schedule with many different types of programming, including news, sports, movies, music, drama and children's shows. The network says that it will reflect Venezuela's social diversity and provide a forum for independent producers. In early weeks, TVes aired content from the
National Geographic Channel on weekday mornings, as well as cultural programming and its own news service. TVes director Asalia Venegas said the new network should bring Venezuelan television closer to a European model, in which the state takes an active role in education and cultural promotion, as opposed to the commercial television of U.S. capitalism. In its first month of operation, the channel has shown a wide range of programmes from countries all around the world, including French cartoons, Brazilian puppet shows, Argentinian soaps and Soviet movies. In June 2007, TVes held its first major event as the official network of the
Copa América football tournament, which is being held in the country. Even though the station operates on a 24-hour schedule, TVes plays the national anthem 3 times a day (at 6:00 AM, noon, and midnight), as per Venezuelan laws. In July 2007, two months after the channel began broadcasting,
The Economist claimed that TVes has failed to catch on with Venezuelans, with the station struggling to reach 10% of RCTV's viewers. By 2008, however, it began to challenge the other stations, becoming third overall in the ratings in 2015. TVes also serves as the general entertainment component of a system of state TV channels, broadcasting its own dramas and variety programming. Since 2012, TVes is the official co-national network for Olympic Games broadcasts to Venezuela. During the Winston Vallenilla administration, the channel was reformatted to include more entertainment content, the bulk of which is pirated. In 2024, Conatel released an anti-piracy campaign broadcast on channels such as
Televen and
Venevisión, however the SIBCI channels are still violating these rules. ==Logos==