In late 2010,
Entertainment Weeklys
Michael Ausiello announced that he would be leaving
EW after nearly two years in their employ to establish a TV-centered website with
PMC, the media company founded by
Jay Penske. He later announced that fellow
EW writer Michael Slezak,
E! Online's Megan Masters, and
TV Guides Matt Mitovich would be joining him in the venture. The site debuted January 5, 2011, and more than tripled initial expectations for internet traffic in its first six days. In early 2011 a report by
TV by the Numbers analyzed the pageview ratings for four television websites:
TVLine, its sister site
Deadline,
TheWrap, and TV by the Numbers itself. With a high of just over 1 million daily pageviews,
TVLine beat all three competitors. A similar report in summer 2012 compared
TVLine again to three other websites:
Deadline,
The Hollywood Reporter, and
HitFix.
TVLine hit a high of approximately 23 million monthly pageviews, second only to
The Hollywood Reporter. In August 2025,
Penske Media Corporation sold the site to
Static Media, with the original founder
Michael Ausiello and Chief Content Officer Matt Mitovich departing the site. == Audience and reach ==