In 1964, Reyn Guyer Sr. owned and managed a design company which made in-store displays for Fortune 500 companies. Foley interviewed with Reyn Guyer Sr. and his son, Reyn, who were interested in product development within the toy business. After interviewing Foley, Guyer and his son discussed the possibility of starting a small division of the company in product development. His father agreed, for a short term, to support his son's idea for product development, and hired Foley, who negotiated a royalty agreement with Guyer Company for all games and toy items he designed. an accomplished product design artist with an art degree from the Minneapolis School of Art and Design. The game ideas ranged from small kids' games to word games for adults. Foley had an idea for utilizing people as game pieces as part of the game idea, "a party game". Rabens had the idea to utilize a colored mat, allowing people to interact with each other, in a game idea he had developed while a student in design school. Foley saw the idea and developed the concept for having the colored dots line up in rows, and, with a spinner, created the idea for calling out players' hands and feet to the colored dots called out from the spinner. This would create a tangled-up situation between two people, and the one that falls first would lose. With the support of Reyn Guyer Sr., Charles Foley and Neil Rabens submitted, on 14 April 1966, and were granted on 8 July 1969, US Pat# 3,454,279, for what was originally called "Pretzel". Foley, with his extensive experience in the toy industry, called on his good friend, Mel Taft, Sr. V.P. for
Milton Bradley in 1966, for a product idea presentation. Milton Bradley embraced the idea for the "Pretzel" game but renamed the game "Twister". Twister became a major success when actress
Eva Gabor played it with
Johnny Carson on television's
The Tonight Show on May 3, 1966. However, in its success, it was also controversial. The company that produced it, Milton Bradley, was accused by its competitors of selling "sex in a box". That accusation is speculated to be because it was the first popular American game to use human bodies as playing pieces. In 1966,
Twister was licensed to
Nintendo—then a toy and board game company—for the Japanese market, where it was released as
Twister Game. The Reyn Guyer Creative Group continues to work closely with Hasbro to develop and market new additions to the line of
Twister products. Co-inventor Charles Foley died on July 1, 2013, at the age of 82. In 2023, Hasbro introduced Twister Air, an app-driven version of the game that uses motion-tracking wearables and augmented reality to track players' movements. The new version replaces the traditional mat with digital game play displayed through a connected device, like a cell phone. ==Gameplay==