Type color, is an element of typography that describes how dense or heavy the text appears on the page. Finding the correct balance of type color and white space can make text more easily readable. The term type color should not be confused with the usual meaning of color, ; instead it has more to do with the blackness or boldness of the text on the page. A bold font weight creates more contrast on the page, therefore creates more emphasis. Using a bold font is therefore one way that type color can be adjusted.