Development Initially, the script was not yet complete and so the project was still put on hold. The film was initially titled
Vijetha after the 1985 Telugu film which featured Chiranjeevi and
Bhanupriya in the lead roles. In March 2014, the supposed story of the film was leaked onto the internet. The story was that Ram Charan played the role of an NRI who visits his joint family to bridge a gap between his father and his father's younger brother. On 27 March 2014, when the film poster was released, the title was confirmed as
Govindudu Andarivadele. In mid April 2014,
Yuvan Shankar Raja was signed up as the film's composer after
S. Thaman opted out because of conflicting projects. Sources reported that talks were also held with
G. V. Prakash Kumar. It was the first time that Krishna Vamsi had collaborated with Yuvan Shankar Raja, with the director later informing that he had waited five years to work with the composer. Reports regarding Rajkiran being replaced by Prakash Raj because of Chiranjeevi and the altering of the original script, and that Prakash Raj was included to strengthen the Telugu cultural identity of the film were dismissed as rumours. The film's shoot was put on hold due to the climate at the shooting spot being unsuitable for children acting in the film rather than because of Chiranjeevi. Ram Charan, in an interview with
The Hindu, said that Rajkiran was replaced with Prakash Raj as the sections involving the former ended up looking more like a
Tamil film.
Casting Vamsi wanted to cast a popular actor as the protagonist to widen the film's appeal, and approached
Ram Charan because of his relationship with him since Charan's childhood. In September 2013,
Kajal Aggarwal was signed to play opposite Charan. Actor
Jagapati Babu turned down the role of Charan's father as he wanted to concentrate on antagonistic character roles. In November 2013, Tamil actor
Rajkiran was chosen to play the role of Charan's grandfather, previously earmarked for Krishna. The producers also began searching for a new actress in the lead role.
Chandini Chowdary was rumoured to have been signed up as the female lead, but this proved not to be the case.
Tamannaah was approached as well, but she had prior commitments in
Aagadu and
Baahubali. Kajal was finalised by the end of 2013 as Charan's heroine in this film, marking her return to
Telugu cinema after a brief hiatus.
Kamalini Mukherjee was chosen by Krishna Vamsi in late January 2014 by Krishna Vamsi, mainly because of her appearance and her acting talent. A song from rock band "The Tapes" took seven to nine hours to film for a sequence in the film featuring Charan and Kajal. This was the band's first onscreen appearance.
Vennela Kishore confirmed his presence in the film twice through his Twitter account. In the end of May 2014,
Prakash Raj replaced Rajkiran as Ram Charan's grandfather. Vamsi said "Raj Kiran was cast initially and I had doubts about this casting. After shooting a few scenes, I went to Chiranjeevi and he suggested, 'You can think of taking someone who can carry Telugu nativity.' He just made that suggestion, but that was when I replaced Raj Kiran with Prakash Raj". He added that Chiranjeevi did not interfere in this decision.
Jayasudha and
Rahman were signed for key roles.
M. S. Narayana was selected to play a supporting role.
Adarsh Balakrishna was selected to portray the film's antagonist, recommended by Srikanth to Vamsi.
Characterisation Ram Charan's character was Abhiram, an NRI who goes from London to India in search of his roots. He was depicted as the star player of a professional
rugby league footballer at
Hemel Hempstead. Charan grew a
ponytail, and he also learnt
stick fighting skills for the film. Vamsi showed Charan a lot of family dramas, drove him to villages to help him understand the atmosphere and mindset of the people. According to Vamsi, Charan "comes across as a shy and reserved guy but has a fun and family loving side to him", which he tried to show onscreen. His costume was rustic in appearance. A still of him in costume was shown in the end of July 2014. His "crucial role" in the film was aggressive and rebellious. Kajal Aggarwal revealed one of her outfits in the film on 27 July 2014 would be a black half-sari. Jayasudha was selected to play the role of Prakash Raj's wife in the film while Rahman was signed in to play the role of Ram Charan's father. Adarsh Balakrishna, cast as a flashy
M. P.'s son living in the same village, wore jewellery with Indian costume, again with long hair.
Filming Principal photography began on 6 February 2014 in
Hyderabad and continued for 3 days there before a long pre-planned schedule started in
Rameswaram,
Nagercoil and
Pollachi. Kajal and Charan participated in the film's shoot at Nagercoil near
Kanyakumari in mid February 2014 after the completion of the schedule at Rameswaram. Some song sequences were shot in
Malaysia from 2 June 2014. The film's shoot continued in Hyderabad from 5 June 2014 and the team planned to go to London after filming some family scenes at the special house set constructed earlier in
Ramanaidu Cine Village in Hyderabad. 30 scenes and 2 songs were shot in that house set in Hyderabad over a period of 45 days. Prakash Raj allotted bulk dates and the reshoot took 8 days only and not 20 days as earlier reported. After completing the shoot of few scenes and a montage song, the first part of the film's Hyderabad schedule ended on 18 June 2014. The next part commenced on 21 June 2014. At the end of June 2014, another song was shot on a special set featuring mirrors, in which the lead pair participated. Due to incessant rain at Pollachi, the shooting continued at Hyderabad, delaying the planned schedule. The Pollachi schedule therefore began on 23 July 2014. A fresh schedule began in
Karaikudi on whose completion, filming continued in Hyderabad from 4 August 2014. The film's shoot was temporarily halted on 19 August 2014 because of the statewide survey in Telangana. The next schedule began in London on 22 August 2014. A romantic song was shot on Charan and Kajal in early September 2014 in
Jordan. After its completion, a song was shot with the lead pair in London. The production unit returned to Hyderabad on 14 September 2014. A quarter of the film was shot in London. Charan's introduction scene was shot at the Pennine Way Stadium, and a rugby match was shot at the Rugby League club in
Hemel Hempstead in Hertfordshire in south-eastern England. To add some authenticity, the local club captain B. J. Swindells was brought on board. Two songs sequences were shot simultaneously in Hyderabad. The principal photography ended on 22 September 2014 on completion of the songs shoot. However, it was officially announced later that the film would be released without a song which would be shot on 2 and 3 October and then be added to the film.
Post-production The film's
dubbing activities commenced at Shabdalaya Studios in Hyderabad on 18 July 2014. The supporting cast then dubbed their respective roles. Chiranjeevi personally monitored the post-production works and promotion strategies. In an interview with the
Deccan Chronicle, Chiranjeevi mentioned that Charan also participated in the production and editing of the film's trailer and took extra care of the trailer's release and had asked him to check if everything was right. While shooting two songs at Hyderabad, the post production works were completed. == Themes and influences ==