When an American asked a question about TV advertisements exploiting
sex in the
Soviet Union, a Soviet lady (, Liudmila Ivanova) answered "Well, sex... (laugh) we don't have it, and we are absolutely against it!", which was then corrected by another Soviet lady present in the show: "We do have sex, but we do not have advertisements!". This created the
catchphrase "There is no sex in the USSR!". Liudmila Ivanova has told a different story to the
Komsomolskaya Pravda newspaper: Well, the TV show started, and one American lady have said: you must stop having sex with your men because of the
Afghan War – then they won't go to the war. And kept pointing at me. Then I answered her: there is no sex in the USSR, but there is love. And you also didn't stop having sex with your men during the
Vietnam War. But everyone remembered only the beginning of the phrase. Am I not right? We have always considered the word "sex" almost dirty. We were always making love, not sex. That is what I meant. ==References==