Official mascot and match ball On 29 November 2024, the official mascot was unveiled. Her name is Maddli, a
Saint Bernard puppy. On 16 December 2024, the official ball was announced, named Konektis.
Sponsors Preparations Switzerland stated that their goal was to sell out every game at the tournament, and increase the benchmark for women's sporting events. On 8 March 2024, to celebrate 500 days to go before the tournament starts, the
Swiss Football Association organised a kick off event in
Bern. During the event, they launched their slogan for the tournament,
Summit of Emotions. Despite being skeptical about the money involved,
Lucerne funded the tournament for 4 million
francs, organising an event exactly a year before the tournament started. The Security Commission in
Bern approved a loan of 1.2 million francs for sports promotion after the tournament. The Finance Committee of the Council of States applied for a loan of 5 million francs for Swiss tourism in regards to the tournament. They added another 1.13 million francs on 11 June 2024. On 31 May 2024, the
Swiss Football Association published their legacy plan. The tournament coordinator, , also emphasized the hope that the tournament would have an impact for Swiss women's football. On 14 June 2024, before the start of
UEFA Euro 2024, a Swiss Federation delegation went to the Swiss embassy in
Berlin, to have a sport-related party, and discussed their ambitions for Euro 2025. It was projected that 80% of people attending the matches will be Swiss. During the ticket launch event, a campaign to find volunteers was started. On 24 October 2024,
Zurich unveiled their ambassadors for the tournament. On 4 March 2025, a human rights declaration was signed. On 11 March 2025, a special art exhibition was held at the
UEFA headquarters.
Tickets Around 720,000 tickets were on sale for the tournament. Ticket prices started at 25 francs. Tickets were put up for sale on 1 October 2024. A ticket launch event took place at the
Jungfraujoch. As of 18 December 2024, over 300,000 tickets had been sold, with Germany, England, Wales, France, and Norway being the countries with the highest ticket sales outside of Switzerland. As of the start of the tournament, over 600,000 tickets had been sold, surpassing the previous record for the event of 574,875 tickets sold at the
2022 England tournament.
One-year-to-go events Several cities around early July 2024 organised events to commemorate a year before the opening match kicks off. ;Bern The city of Bern held a one year to go event in collaboration with the
Tour de Berne, with activities on 30 June 2024 at the Bundesplatz. Plus, a tram advertising the Women's Euro traveled around the city. Basel set aside 12.9 million francs for the European Championship. ;Zurich In Zurich, it was confirmed that a fan zone will be set up on Europaallee. Similar to Basel, a tram with the Women's Euro design and colours traveled around the city. ;Lucerne Lucerne Cantonal Councillor and Mayor were at the Europaplatz to promote the tournament. A mobile football field also traveled on the road around Lucerne's municipalities. Michaela Tschuor said at the media event in Europaplatz: ;St. Gallen St. Gallen held a media conference to underline their plans for the tournament. City Councillor Mathias Gabathuler said he wanted to unleash a wave of enthusiasm for women's football in the city. The canton would also support a training course for women, while Céline Bradke, Women's Euro Project Manager for St. Gallen, announced that around 200 volunteers would be present on match days. The city and canton of St. Gallen together pledged 2.8 million francs for the planning, organisation and implementation of the event. == Broadcasting ==