The organization was founded in April 2012. It opposes
Ukraine–European Union relations and
NATO membership of Ukraine and would prefer Ukraine to join the
Eurasian Economic Union instead. The group also wants "decentralization of power followed by the transition to a federal structure, while maintaining the territorial integrity and unity of Ukraine". The organization argued that the European Union seeks to colonize Ukrainian economy, writing: "So far, the economy of the European Union can only be saved by economic expansion to the East. And Ukraine is one of the tasty “dishes” in the eastern economic “menu”." Ukrainian Choice also emphasizes Slavic Orthodox values: in July 2013, it organized a conference on the topic "Orthodox-Slavic values – the basics of the civilizational choice of Ukraine", where
Vladimir Putin held a speech. The party promotes religious conservatism such as traditional values on sexual issues, and warns that integration with the West and the European Union would compromise Christianity in Ukraine. A religious issue that Ukrainian Choice campaigned most actively on was opposition to LGBT; Medvedchuk argued: "The protection of sexual minorities implies monitoring of the situation in the ‘warded’ country, so that they are not infringed in promotion, including in government and business. On the contrary, with the advent of such powerful patronage, a career springboard, more people will enroll in the ranks of gays and lesbians for sure. It is somehow similar to indicative planning, taxation privileges on the development of a certain kind of activity. And, naturally, the growing LGBT community will become loyal supporters of [their] patrons, a new cohort to promote their interests. Any objective resistance to the propaganda and career promotion of homosexuals will be exhibited as a violation of the rights of the ward, requiring the intervention of foreign patrons.” The organization stated that direct democracy and federalization of Ukraine were its main aims. It had a network of about 300 groups composed of religious organizations associated with the
Russian Orthodox Church and Cossack Units. Ukrainian Choice also promoted Rusyn minority interests. The NGO strongly campaigned against the Ukrainian membership in the EU, warning of risks like job losses, living cost increase, and enforcing socially liberal reforms in Ukraine at expense of the religious and traditionalist communities in Ukraine. The organization also called for a separate, equal status of the Russian language in Ukraine. ==Activities==