MarketHow to Make Millions Before Grandma Dies
Company Profile

How to Make Millions Before Grandma Dies

How to Make Millions Before Grandma Dies, known in Thai as Lahn Mah, is a 2024 Thai comedy drama film directed by Pat Boonnitipat from a screenplay written by Pat and Thodsapon Thiptinnakorn. It stars Putthipong Assaratanakul and Usha Seamkhum in their debut feature film roles. In the film, M (Putthipong), a university dropout low on money, volunteers to take care of his terminally ill grandmother (Usha) in the hope of pocketing her inheritance.

Plot
Mengju "Amah" Saejiu and her adult children Sew, Kiang, and Soei celebrate the Qingming Festival with Sew's son, M, a university dropout and aspiring video game streamer. She tells her family she wants to be buried on a big plot, which costs millions. Hospitalized after a fall, Mengju is diagnosed with late-stage colorectal cancer and is predicted to die in a year; her family decides to keep the diagnosis hidden from her. After M's wealthy paternal grandfather dies, most of his estate is left to his primary carer, Mui, M's cousin and online content creator. M then volunteers to become Mengju's carer, hoping to inherit her estate. Before moving in, M lists Mengju's Talat Phlu house for sale. He initially struggles to curry favour with her, finding her demanding and unfiltered, and questions the morality of his decision but is convinced by Mui to continue. M tells Mengju of her diagnosis, who gradually accepts M's care, and he helps her sell congee. During a weekly family gathering, Mengju reveals that M informed her of her cancer. All of Mengju's children suddenly suggest methods to help care for her, which raises M's suspicions about their motive; thus, M increases his efforts as her primary carer. Kiang, a wealthy stockbroker, arranges for Mengju to live with him and his family, offering to pay M to care for Mengju, but he declines the money. Mengju also declines to move in with Kiang, and she grows closer to M. Later, she finds out Soei stole ฿200,000 hidden in her kitchen to help cover his ฿1 million gambling debt. After confronting Soei, M gives him a silver belt from his grandfather to pay off his debt, then lies to Mengju, saying Soei is "out of town on work". One day, Mengju encounters a respondent to M's sale listing of her house, whom she turns away. She then gives M a reserved pomegranate and encourages him to develop more self-reliance. Mengju takes M to meet her brother, who inherited millions upon the passing of their parents, and asks for money to purchase the plot. Her brother refuses and it is revealed that Mengju was their parents' carer until they died. She tells M she hopes a large burial plot would bring their family together by visiting her gravesite. After her doctors tell M that continuing treatment would be futile, he lies to her that she will instead receive treatment "based on her symptoms". Kiang asks Sew for the deed to Mengju's house, but she gives it to Soei, per Mengju's wishes. M angrily reacts to this and moves back home. M learns that Sew, unlike him or Sew's siblings, did not want anything in exchange for caring for Mengju. Mui offers M half of her expected inheritance if he helps care for her dying aunt, but he refuses. Soei sells Mengju's house, fully covering his debts, and moves her to a nursing home. He attempts to repay M, who refuses. M moves Mengju into his home. He also confronts Soei and Kiang about their inaction in caring for Mengju. After Mengju dies, M receives a call from a bank, telling him that Mengju put aside money in his name since he was a child after he said he wanted to "buy her a new house". M empties the account and buys a big plot for her burial, which everyone attends. == Cast ==
Cast
Putthipong "Billkin" Assaratanakul – M, a college dropout. • Usha "Taew" Seamkhum – Mengju "Amah" Saejiu, M's 79-year-old maternal grandmother who is diagnosed with late-stage stomach cancer. • Sanya "Duu" Kunakorn – Kiang, Amah's eldest son. • Sarinrat "Jear" Thomas – Sew, Amah's daughter and M's mother. • Pongsatorn "Phuak" Jongwilas – Soei, Amah's youngest child. • Tontawan "Tu" Tantivejakul – Mui, M's paternal cousin. • Duangporn Oapirat – Pinn, Kiang's wife. • Himawari Tajiri – Rainbow, Kiang's and Pinn's daughter. • Wattana Subpakit – Amah's brother. • Sumalee Suteeratham – Agong's sister. • Phichai Prommate – Agong. • Buppa Suttisanon – Ngek. • Paachan Hiranprateep – Young M. ==Production==
Production
Development Unlike most GDH films, (including those produced by its wholly owned subsidiary production company Jor Kwang Films), which are usually developed by producers or directors, How to Make Millions Before Grandma Dies was pitched by GDH screenwriter Thodsapon Thiptinnakorn in December 2020. Thodsapon's idea revolved around a ten-page synopsis inspired by caring for his grandmother during the COVID-19 pandemic and the family conflict over the lack of inheritance given to her daughter or caregivers. (pictured in 2018) wrote and directed the film in his directorial debut. As such, after Thai Chinese director Pat Boonnitipat was hired, he worked with Thodsapon to adopt a more emotionally-driven narrative for the film: Pat had previously worked with GDH on Project S: The Series (2017–2018) and Bad Genius (2020). Pat and Thodsapon ultimately worked on the screenplay for four hours a day, five days a week, over two years (which largely included hours-long conversations about their respective families and lives): during this time, the screenplay evolved to include other characters beyond the grandmother and grandson. Pat later stated it took him eight months to learn how to write for film compared to television; How to Make Millions Before Grandma Dies is his feature film debut. He spoke on the process, saying, "It is much harder to be precise making a film [compared to] TV, which uses coverage—shooting a lot of material and then deciding later [what] to use. For film, every shot [must] be intentional, to make the most out of every moment." During a February 2024 promotional interview at the Santa Barbara International Film Festival, Pat argued that his previous television projects required "controlling" and guiding the audience's emotions and reaction, which he felt left the projects with a lesser "depth of feeling": for How to Make Millions Before Grandma Dies, he abandoned this in favor of approaching the film wanting to make the audience "reflect about themselves". He also stated that this informed his decision to retain some of the comedic elements from the film's early screenplays. This was echoed by Phuak, who said some of the film's dialogue "mirrored" his life and was a "reflection" of his past. The writers revised the screenplay to include themes on contemporary Thai family dynamics, These themes were confirmed by Vanridee and Maligool during a June 2024 interview with Golden Screen Cinemas. Hollywood Insider's Jake Yancey stated How to Make Millions Before Grandma Dies explores gender roles, generational divides and similarities, aging, and the Thai Chinese cultural experience. This was echoed by Usha in an February 2024 interview, stating, "[the film] is about how the older generation's loneliness and longing to connect with their [splintered] families", Putthipong was the producers' first choice but Pat disliked his initial audition: Putthipong was hired following a second audition, after taking a long break from acting to attend acting classes. Usha was ultimately cast after a screen test with Putthipong, with the producers also wanting a first-time actress for the role. In an interview with The Review Geek in August 2024, Pat said he catered the screenplay and the character to fit Putthipong. Filming , with filming locations including Talat Phlu railway station. Principal photography primarily took place in Talat Phlu, a traditional Thai Chinese community recognized as one of Bangkok's Chinatowns. Filming locations included Talat Phlu Market and Wat Chantharam Worawihan, both of which became popular visiting locations among fans following the film's release. According to Putthipong, filming lasted for 25 days and was primarily done using a single-camera setup: To accommodate for Usha's age, the crew implemented regular breaks during shooting to allow her to rest. According to Pat, scenes which featured Usha walking or talking with Putthipong took the most takes to complete, owing to her inexperience in acting and Pat's strict blocking requirements. Many of the scenes were filmed without staged prior rehearsals involving dialogue and contained improvisation, with the cast revealing any rehearsals predominately focused on Pat's strict blocking and movement instructions. Although required by GDH to make abstract pitches regarding the film's themes to secure funding from potential investors, Pat refused to share any details of the film's themes with the cast, saying, "I wanted them to be completely present [while filming] and really open up to each other so when we hit record, [their acting] came out completely naturally". Pat was encouraged to favor wide shots and implement a slow pace for How to Make Millions Before Grandma Dies despite being told it may not generate much box office return, saying, "Many people told me the film might not make much money [so] I treated [filming it] as if it might be my first and last feature. I wanted it to feel timeless." ==Music==
Music
Jaithep Raroengjai was hired to compose the film's score and the soundtrack album was released digitally by GMM Music, the parent company of GDH, on 17 September 2024. It includes seven songs featured in or inspired by the film, including its theme song "Ever-Forever" performed by Putthipong, and a cover of the Chinese traditional folk song "Aum Kim Kong" performed by Usha. In a June 2024 interview with Magdalene, Raroengjai said the film's music, which primarily features a repurposed wooden piano, was composed to be "natural" to make How to Make Millions Before Grandma Dies "feel real, raw, and close to the audience": during writing, Pat solely listened to "gentle [and] natural" piano. The music, which features sporadically during How to Make Millions Before Grandma Dies, was recorded over a three-day period in a film editing studio. ==Marketing==
Marketing
How to Make Millions Before Grandma Dies gained international attention after videos from SM Supermalls theatres in Manila, where staff handed tissues to viewers, went viral. Indonesian production company Falcon Pictures hosted press conferences with Pat in Jakarta between 25 May and 27 May in response to the film's initial success. Ahead of the film's release in the U.S., Usha conducted a Q&A session in Los Angeles. ==Release==
Release
Theatrical How to Make Millions Before Grandma Dies was released in Thailand by GDH on 4 April. It premiered internationally in competition at the 23rd New York Asian Film Festival on 17 July 2024. Tickets for its initial premiere sold out almost immediately; a second screening then took place, which was attended by Pat and Putthipong. The film was screened in Beijing for officials of the Thai embassy in China on 18 August, organized by Thailand's ambassador to China, Chatchai Viriyavejakul. It also screened for embassy officials, Thai nationals, and Czech and international students at the Municipal Library in Prague on 21 September, organized by Suwat Kaewsook, Thailand's ambassador to the Czech Republic. The film premiered in the "A Window on Asian Cinema" program at the 29th Busan International Film Festival on 3 October and competed at the 2024 Asian World Film Festival on 16 November. Following its Thai release, the film expanded across Southeast Asia. Between mid-May and late June 2024, the film opened across most of the region, including in Indonesia, the Philippines, Brunei, Malaysia, Singapore, Myanmar, Vietnam, Hong Kong, Macao, Cambodia, Taiwan, and Timor-Leste. It was released in mainland China on 23 August and in South Korea on 9 October. GDH handled regional theatrical distribution in Southeast Asia, with NK Contents distributing in South Korea. Teamer Media managed the Chinese release, with the film opening in 1000 theatres across 30 cities. How to Make Millions Before Grandma Dies was released in Japan on 13 June 2025, with its distribution handled by Unplugged. How to Make Millions Before Grandma Dies was released in Australia and New Zealand on 18 July 2024, by Chinalion Film Entertainment, which previously distributed Bad Genius (2017) in both countries. WME Independent and Mokster Films oversaw distribution in over 110 additional territories, including Russia, where the film opened on 9 January 2025. Vertigo Releasing acquired the film's theatrical distribution rights for the United Kingdom and Ireland in August 2024: this was followed by Vedette Film for the Netherlands and Belgium, PVR for India, and Well Go USA for North America. How to Make Millions Before Grandma Dies began a limited release in North America on 13 September, in the Netherlands on 10 October, in Belgium on 13 November, and in the United Kingdom and Ireland on 26 December. Home media How to Make Millions Before Grandma Dies was released on streaming in Thailand, Indonesia, Malaysia, Singapore, and the Philippines by Netflix on 12 September 2024. It was the fourth-most viewed program on Netflix in its debut week in the Philippines in a shortened tracking period, with 3 million views in the week tracked from 9 September to 15 September. It was also the second most searched film on Google in the country in 2024. Outside of Asia, the film was released for digital download, on Ultra HD Blu-ray, Blu-ray, and DVD in North America by Well Go USA on 10 December. How to Make Millions Before Grandma Dies was eventually released on streaming in most Western countries, including the United Kingdom and the United States, by Netflix in April 2025. ==Reception==
Reception
Box office A sleeper hit, How to Make Millions Before Grandma Dies grossed an estimated US$73.8 million worldwide, including ($12.3 million) in Thailand, It grossed ฿172.6 million ($5.3 million) in combined receipts in Metropolitan Bangkok and Chiang Mai alone, becoming the highest-grossing GDH film in Thailand and twelfth-highest grossing domestic film of all time. and grossed $5.8 million in its first two weeks in China. How to Make Millions Before Grandma Dies has grossed $14.8 million in China, $25 million across Western markets (including $309,000 in the U.S.), and $34 million across Southeast Asia and Australia, According to GDH, How to Make Millions Before Grandma Dies has been screened to over ten million people, and it topped the box office in Singapore from 6–9 June, The site's critical consensus reads, "A comedy of generational manners that blossoms into a sweet tearjerker, How to Make Millions Before Grandma Dies bets big on earnestness and hits the jackpot." Audiences polled by Rotten Tomatoes gave the film an average rating of 96%, The Philippine Star's Jelou Galang praised the production design and Kraithong's cinematography. In a review for CNN Indonesia, Muhammad Hifzurahman commended the slower pace, saying "[it is] a packed story [that does not] patronize" and called the performances "sweet and very touching". He also praised the "simple choice of backgrounds" for not distracting away from the dynamic between the film's cast and further commended the music and scoring. Noel Wong praised How to Make Millions Before Grandma Dies for being an accurate reflection of Asian family dynamics in his review for Free Malaysia Today. Writing for The Rakyat Post, Keran Raj called the "witty and natural" screenplay as "one of the film's strongest aspects", while also praising the "charming and convincing" performance by Putthipong, the "warmth and wisdom" of Usha's performance, and their on-screen chemistry, which he labelled the "heart and soul" of the film. The film was a critical success outside Asia. Writing for Film Threat, Alex Saveliev gave How to Make Millions Before Grandma Dies a positive review, saying it "brims with wisdom and insight" and called the comedy "acerbic and gentle". He also praised the dialogue, labelling it "biting, crisp, smart, and frequently heartbreaking". Simon Abrams of RogerEbert.com complimented the music, comedy, and Pat's direction, saying "every scene was packed with lived-in details". He also applauded the "care" and "sensitivity" in the screenplay, concluding the film is "a sunny, gracious portrait of family life". ScreenDaily's Allan Hunter further praised the direction, calling How to Make Millions Before Grandma Dies "a sentimental journey to redemption that [Pat] grounds in understanding and empathy", and lauded the emotional weight of Raroengjai's music. Hunter also commended the performances of the leads, calling Putthipong "nicely understated and thoughtful" and said Usha was "remarkable" in her portrayal of "a wise and gracious figure – not a typical cuddly grandma but someone canny, realistic and determined". Accolades How to Make Millions Before Grandma Dies won its first award, the Audience Award, at the 23rd New York Asian Film Festival, in July 2024. That October, the film was selected by the National Federation of Motion Pictures and Contents Associations as Thailand's submission for Best International Feature Film at the 97th Academy Awards. It became Thailand's first submission to advance to the 15-film shortlist, announced on 17 December, but the film or the cast failed to receive any nominations. Writing for Collider, Sara Resende argued Usha's performance was snubbed at Western film awards, stating, "[her] stunning [film] debut is nothing short of extraordinary and should [have gotten] award buzz". ==Legacy==
Legacy
How to Make Millions Before Grandma Dies has been considered an atypical box office hit for Thai cinema, which has historically favored horror, action, slapstick or teen comedy films. while Bruce Scott of Prestige argued this was prompted by an increase in foreign productions taking place in Thailand, citing Netflix's ฿6.5 billion (US$200 million) investment to support Thai filmmaking. She stated the impact of How to Make Millions Before Grandma Dies could be the growth of Thailand's creative economy: according to the Office of the National Economic and Social Development Council (NESDC), it was worth US$44.5 billion in 2025. This marked 8% percent of the country's GDP, with nearly 990,000 people employed in the sector across 93,000 businesses. In a March 2026 interview with Variety, Vanridee claimed the film's success prompted international studios - which largely engage with Thailand primarily for production services - to approach GDH to co-produce Thai films with global potential, commenting "[there is] trust in our storytelling [and] our ability to take those universal emotions and make them connect across different cultures". She also credited the success of How to Make Millions Before Grandma Dies behind the studio's intention to focus solely on producing original films which tell "modest, personal stories". ==Remake==
Remake
In May 2025, it was announced that Miramax acquired the English-language remake rights to the film, with Yvette Zhuang set to act as producer. In a press release, Miramax CEO Jonathan Glickman praised How to Make Millions Before Grandma Dies, saying: "[the film] is a rare gem that manages to be hilarious, surprisingly poignant, and moving all at once. Like the original, we hope our adaptation brings generations of families to the cinema". ==See also==
tickerdossier.comtickerdossier.substack.com