To promote the album, the band co-headlined the
This World Is Ours tour with metalcore band
Attack Attack!. Other acts on the tour included
The Word Alive,
Secrets, and
Mest. The first leg of the tour was in North America, and started on April 5, 2012, in Buffalo, New York, and ended in Vancouver, Canada on May 16. On the tour, the band played a new song from the fourth album titled "Live Fast, Die Beautiful" with
Attack Attack! lead singer
Caleb Shomo possibly hinting towards him being featured on the song, which ultimately didn't end up happening, although Shomo helped write the song. There was originally going to be a second leg of the tour in Central and South America, starting on June 23 in Curitiba, Brazil, and ending on July 1 in Mexico City, Mexico, but Attack Attack! announced that they were cancelling it. Escape the Fate then announced that instead, they will be joining
Underoath and
Protest the Hero on a different South American tour, starting on May 26 in Curitiba, Brazil, and ending on May 30 in Santiago, Chile. The first single from the album, "Ungrateful" was released on February 12. The song was made available for free during the first 24 hours of the release on the
Alternative Press website, as a thank you to the fans. They have also shot a video for "Ungrateful", on March 7 a music video for "Ungrateful" was released. On March 18, the next single, "You're Insane" was also made available for those who pre-ordered the album, and on April 1 the music video was released as well. On April 29, Escape the Fate streamed their song, "Until We Die" through
Artistdirect. To further promote the album, the band will partake in several music festivals in 2013, including
Rock on the Range,
Rocklahoma, and others. A track entitled, "Forever" was said to appear on the physical deluxe version but it never did and instead of "Losing Control" being on it they were replaced by, "I Alone" & "Father, Brother" instead, with "Losing Control" being an
iTunes exclusive along with "Apologize" being a Japanese exclusive. == Reception ==