Under a contract with the
Bendix Corporation, Malone created the alphabet as part of a larger project. When the
International Air Transport Association selected English as the language of international airline communications in 1957, the market that Bendix had foreseen for Unifon ceased to exist, and his contract was terminated. According to Malone, Unifon surfaced again when his son, then in kindergarten, complained that he could still not read. Malone recovered the alphabet to teach his son. Beginning before 1960 and continuing into the 1980s, Margaret S. Ratz used Unifon to teach first-graders at
Principia College in
Elsah, Illinois. By the summer of 1960, the
ABC-TV affiliate station in
Chicago produced a 90-minute program in which Ratz taught three children how to read, in "17 hours with cookies and milk," as Malone described it. In a presentation to parents and teachers, Ratz said, "Some have called Unifon 'training wheels for reading', and that's what it really is. Unifon will be used for a few weeks, or perhaps a few months, but during this time your child will discover there is a great similarity between Unifon and what he sees on TV screens, in comics or road signs, and on cereal boxes. Soon he finds with amusement that he can read the 'old people's alphabet' as easily as he can read and write in Unifon." During the following two years, Unifon gained national attention, with coverage from NBC's
Today Show and CBS's
On the Road with Charles Kuralt (in a segment called "The Day They Changed the Alphabet"). In 1981, Malone turned over the Unifon project to Dr.
John M. Culkin, a media scholar who was a former Jesuit priest and
Harvard School of Education graduate. Culkin wrote numerous articles about Unifon, including several in
Science Digest. In 2000, the Unifon-related web site, , was created by Pat Katzenmaier with much input from linguist Steve Bett. It has served since then as a central point for organization of Unifon-related efforts. ==Unifon for Native American languages==