By 1986 the cooperative was producing more than the 8,000 sacks of coffee that could be absorbed by the "alternative trade" movement. The UCIRI launched an appeal that led directly to the creation of the Dutch
Max Havelaar Foundation, which now unites 23 fair trade producer and labelling initiatives. The Max Havelaar label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988. One of the founders of Max Havelaar,
Frans van der Hoff, later joined the staff of UCIRI. At first the government was hostile to the cooperative. On two occasions army units occupied UCIRI installations. Later it gained increasing respect from the state and federal governments. In 1997 the President of Mexico,
Ernesto Zedillo, awarded the UCIRI the National Prize for ecological merits. By 1998 UCIRI included 49 communities in 19 municipalities with 2,050 members. In 1999 the cooperative sold 279 tons under
FLO conditions. The dependence on Fair Trade steadily dropped from 85% in 1988 to 43% in 1999, with increasing volumes sold in the organic and domestic markets. As a pioneer in organic production, UCIRI is able to command premium prices. By 2002, the UCIRI had expanded beyond the original Santa Maria Guienagati and Guevea de Humboldt municipalities to include
Santo Domingo Petapa,
Santiago Lachiguiri,
Santiago Ixcuintepec,
Santiago Atitlan,
San Lucas Camotlan,
San Juan Lachao,
San Juan Mazatlan,
San Juan Guichicovi,
San Juan Cotzocon,
Santa Catarina Juquila,
San Juan Juquila Mixes,
San Carlos Yautepec,
Nejapa de Madero,
San Miguel Quetzaltepec,
San Pedro Huilotepec,
Santa Maria Alotepec,
Santiago Camotlan and
Santo Domingo Tehuantepec. UCIRI now exports to Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, Sweden, Switzerland and the USA. ==Operations==