The operation was created in September 2013 by Homeland Security Investigations (HSI), a directorate of
U.S. Immigration and Customs Enforcement (ICE). The fake university had an extensive internet presence, including an elaborate website with a
.edu domain name, a crest (bearing a remarkable similarity to that of
Princeton University, itself located in New Jersey) with a Latin motto, and a
Facebook presence led by the university's "president"—a "carefully crafted character" named Dr. Steven Brunetti who had a
LinkedIn page. The sting included a fictitious campus at 25 Commerce Drive, Cranford, New Jersey. In April 2016,
Paul J. Fishman, the
U.S. Attorney for the District of New Jersey, and Sarah R. Saldaña, the director of ICE, announced that the sting operation had ended with the arrests of 21 people. ==Effects==