On May 7, 2020, Tabach called Nilsson to ask how he could potentially get one of his own YouTube videos to become the number one film in the U.S. box office. Nilsson explained "
four-walling", the distribution technique where a filmmaker rents out an entire theater which allows them to keep all the profits. Because theaters were closed due to the COVID-19 pandemic, Nilsson predicted they'd be able to rent out a closed theater for very little money, buy every ticket themselves for several showings, then keep the profits—essentially, breaking even. Nilsson knocked out the script for "Unsubscribe" in one day, and filming began Monday, May 11 with Tabach's friends and fellow YouTubers including Charlie Tahan (
Ozark,
I Am Legend), Michelle Khare (HBO Max's
Karma), Zach Kornfeld (Try Guys), Thomas Brag (
Yes Theory), Sneako, Tyler Brash, and Lauren Brodauf. A majority of the film was shot over
Zoom in just three days. On June 20, 2020, Nilsson and Tabach premiered the film at the Westhampton Beach Performing Arts Center in
Westhampton Beach, NY. They bought out five showings and racked up $25,488 in ticket sales. The following day, the film was listed on
Box Office Mojo and
The Numbers as the number one film in the U.S. box office. == Reception ==