On 26 November 2013, El Al unveiled its new low-cost airline
Up, which commenced operations on 30 March 2014, initially to
Berlin,
Budapest,
Kyiv,
Larnaca and
Prague In August 2014,
Ryanair CEO
Michael O'Leary wanted to develop a "Ryanair Israel", connecting Israel with cities across Europe. He said an inhibiting factor in the plan was Israeli authorities' protectiveness of El Al from competition. In January 2018, it was announced that El Al were to discontinue the Up brand. Up was planned to cease operations by October 2018, and all flights and aircraft would return to El Al. El Al therefore introduced a new fare structure to replace the Up offers. The last flights took place on 14 October 2018. As of 2025, El Al is operating its second low-cost subsidiary,
Sundor, to a variety of destinations. ==Destinations==