The original design for the Uptown was carried out by Kansas City architect Robert Gornall. Construction first began on the portion of the Uptown that would house offices and shops along Broadway. This office and retail portion of the Uptown was completed in November 1926. Gornall's plans also called for a theater to extend along the rear portion of the building, with a tower at the north end to serve as an entrance and foyer. As the office and retail portion of the Uptown was nearing completion, the footing was also poured for the theater portion of the Uptown; however work was halted until the Universal Film Company acquired the unfinished building in 1927. Austrian-born designer
John Eberson was hired to complete the construction of the Uptown and oversee the decoration of the interior. Kansas City-based Fleming-Gilchrist Construction Company served as the general contractor for both phases of the Uptown construction. Eberson completed the design of the Uptown in Italian Renaissance style as an
atmospheric theatre. It was among the few of its kind in Kansas City and in Missouri. The inside of the theater replicated an outdoor Mediterranean courtyard, complete with a nighttime sky ceiling with twinkling stars, clouds, and mechanical flying birds. The Uptown opened on January 6, 1928, to a film showing of
The Irresistible Lover". The Uptown was the first theater in Kansas City outside of downtown to show first-run films. In 1931, the Uptown copyrighted a Fragratone system, which funneled fragrances into the auditorium via the ventilation ducts at appropriate moments during films. The Uptown hosted movies as well as live vaudeville and stage productions through the 1970s. By the late 1970s, the theater began to function primarily as a concert venue, and it remained that way until it closed its doors in 1989 as a result of the owner failing to pay back taxes. During its later years, the interior had fallen into disrepair, and all of the original details were whitewashed. ==Redevelopment==