On 30 March 1998, with
digital television set to launch in the UK later that year,
UTV announced it intended to launch "a new regionally focused digital channel" in spring 1999. The channel launched on 28 June 1999 as
TV You. The schedule mostly consisted of a simulcast with
ITV2 as broadcast in
England,
Wales and the
Scottish Borders. The channel also broadcast various archived programmes from UTV. In contrast to ITV2, TV You did not carry any advertising due to its low viewership. The channel was rebranded as
UTV2 at the end of 2000, in order to align itself with ITV2, but would not remove its local programming. UTV2 closed on 22 January 2002 following a deal with
ITV Digital and was replaced by ITV2. ==See also==