He was an active participant in the anti-liquor campaign of 1922, advocating temperance in Tamil Nadu. He served as a member of the
Madras Legislative Council for two terms in
1920 and
1923. In 1932, he was elected to the
Council of State (an upper house of the legislature during British rule). He later became the President of the Coimbatore District Board in January 1933, He was re-elected to the Council of State in
1945, representing the Central District (Salem, Coimbatore & North Arcot) of the Madras Presidency. In 1936, Gounder founded the Gnanambika Mills in his village. He was closely associated with the
Ramakrishna Mission, supporting its educational initiatives. == Death ==