Valentin Blatz Brewing Company

Johann Braun opened City Brewery in 1846. Valentin Blatz established a brewery next door in 1850 and merged both breweries upon Braun's death in 1852. In that year, Valentin's little brewery produced 350 barrels of lager. That beer was for local consumption only, due to short shelf-life. In 1868 Blatz's brewery produced 16,000 barrels. It incorporated as the Valentin Blatz Brewing Company in 1889. In 1891, the company sold part of its brewing interests to an English syndicate. By the 1900s it was the city's third-largest brewer. The NRHP-listed Blatz Brewery Complex consists of three historic buildings from the Blatz plant - all of them in a German Renaissance Revival style, with round arches and light trim against dark brick. Stockhouse number 3 is the oldest, a six-story block designed by August Gunzmann and built in 1891, establishing the general style for subsequent buildings. (It is photo 5 in the NRHP photos.) In the 1930s a floor was added to the top of #3, removing original pediments. Stockhouse number 2 is a similar structure built in 1904 with a 2-story square tower atop its center. Stockhouse number 1 was built in 1906, continuing the same design. Other non-contributing buildings from the Blatz plant are the 1904 boilerhouse, the 1906 brewhouse, and the 1910 Mill House. ==Marketing==

Two famous Blatz/Milwaukee beer marketing slogans were "Blatz—Milwaukee's Finest Beer" and "Blatz—Milwaukee's Favorite Premium Beer". In later years, the brewery described its product as "Draft Brewed Blatz". The two most famous jingles were from the 1950s to early 1970s. One had the words "Kegs, Cans, or Bottles, all taste the same. The three best is one beer—Blatz is the name", playing on the fact that many other beers had a different taste when bottled and canned from how they tasted fresh from the keg. The other had the sung words, "We're from Milwaukee and we oughta know, it's good old Blatz Beer wherever you go. Kegs, Cans and Bottles, all taste the same. The three best is one beer. Blatz is the name." In the 1980s, Blatz was marketed directly against Pabst Blue Ribbon in the "working class" market, as seen in a 1981 "blind taste test" commercial featuring a steel worker. In 2005, a group of Blatz Beer advocates published and distributed what become known as the "Blatzitution", a guideline regarding the various rules and suggestions on how Blatz Beer should be enjoyed. Those who broke the rules become known as "Blatzphemers." The "Blatzitution" received a positive, though unofficial, endorsement from Pabst Brewery, with a representative citing "We are honored that the great tradition of Blatz Beer is being enjoyed by a new generation of beer drinkers." ==Pop culture==

TV & film In the 1953 cult-classic The Wild One starring Marlon Brando, Brando's character Johnny Strabler is the leader of a biker gang that terrorizes a small town in California. After one of the members of the gang injures himself in a motorcycle crash and is taken to the town doctor, Johnny orders a beer at the local bar and the love interest, Mary Murphy, serves him a bottle of Blatz. Johnny and his gang drink Blatz out of the bottle throughout most of the movie. ==See also==