Ottobri studied communications and
semiotics with the Italian author
Umberto Eco and graduated from Letter and Philosophy at the
University of Siena (UNISI) with a degree in Semiotic in 2010. In 2011 she earned a master's degree in brand management at the
Instituto Marangoni in
Milan and eight years later another in curatorial studies at
Central Saint Martins in London. Ottobri worked at
Bottega Veneta in
public relations and briefly took a job in India as a fashion stylist for
Marie Claire magazine. She returned to
Florence in 2012 at the age of 23 and joined the city's exclusive concept store,
Luisa Via Roma, first as an assistant jewelry buyer and, eventually, as director of the boutique's homewares department. Ottobri is the author of several exhibitions including
Design on Water (2016) in collaboration with
Sky Arte HD. Actively supporting the young talents generation with a series of stand-alone collections, created in collaboration with small artisanal studios or independently in order to shine a light on the unique vision of each one and creative experimentation. Her work is found in numerous public collections such as
Palazzo Strozzi Museum in Florence, where she curated a performative show in 2017 together with the young artist Reverie contributing to the
Bill Viola’s main Show. In 2018, Ottobri constructed a house within the shop with the help of the Milan-based designer and architect Cristina Celestino; in 2019, she called on the Italian production designer and artist Sara Ricciardi to transform the store of
Luisaviaroma into a modern-day
Garden of Eden. She collaborated with several galleries, Foundations (Michelangelo Foundation), museums and
Auction Houses. Memorable her show around
Alchemy curated for Cambi in 2019. Her work has been published in various international magazines including
The New York Times Magazine,
Architectural Digest,
Vogue, Artribune,
Wallpaper and more. In 2019 she has been part of the jury of
Frame awards in
Amsterdam and she curated a show in Milan called
Land, about human, nature and “terra”. Founder of VGO Associates (2020) a new gallery based on the idea to interact differently with the objects and spaces that populate our daily lives. With VGO Associates she's working on bespoke projects in a dialogue between art, architecture and actively collaborating with Iconic Design Brands. == Personal life ==